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One of the latest products to appear on the market for newspaper publishers looking to improve their revenue is Circulate, from new start-up CircLabs. The Editors Weblog spoke to co-founder and executive vice president Martin Langeveld, former newspaper editor and executive who now also writes for Nieman Journalism Lab, about the project.

The CircLabs team decided to look for a user-centric solution to monetise online content through improving the user news experience, as opposed to what Langeveld sees as publisher-centric solutions that focus on how to charge users for content. Charging users for content could indeed be incorporated into Circulate, but he does not see it as the main source of revenue. Rather, what Circulate hopes to do is essentially make it easier for people to find the news they are interested in, hence encouraging them to read more and therefore increasing traffic to and engagement time on newspaper websites, offering greater advertising opportunities.

The Circulate concept evolved out of research carried out by Bill Densmore at the Reynolds Institute of the University of Missouri into a project he called the Information Valet. This, Langeveld explained, is a more "comprehensive and very complex system" and Circulate hopes to be a starting point for something similar. The founding CircLabs team consists of four: Langeveld and Densmore plus Jeff Vander Clute and Joe Bergeron. The University of Missouri offered initial funding and Langeveld is confident that the company will soon announce its first round of seed funding, which would include investment from the industry and private investors as well as from the university.

What Circulate actually is

As the consumer will see it, Circulate will consist of a narrow strip that will appear within the user's browser window that will be branded and recommend journalistic content throughout the user's time online. The bar will be along the top of the window and generally narrow enough to include one line of type, though would have the ability to expand when necessary. A small programme must be downloaded to install the strip, but a user can log in to their account on any computer that has the programme. There will also be a destination URL that users can access on computers on which they cannot download the software, and the team plans to develop applications for smartphones, and offer email alerts.

When the user installs it, it will ask them some questions about them and about their interests and preferences. The user is not obliged to enter any information, but the more that they do, "the better Circulate can bring content to you," Langeveld explained. He added that his team understands how important privacy is to consumers and stressed that Circulate will be very clear with regards to the amount of information it stores about its users and will give them an easy option to access or delete this.  "It won't just be buried in one of those user agreements that everybody just clicks through," Langeveld clarified.

The programme will also track your movements online and make recommendations for content based on these and the information you provide. Article suggestions will appear as links in the Circulate strip, and it might expand to offer the user three or so recommendations on a specific topic, or to ask or answer a user's question. As the technology develops, it will be able to gather new applications, so additional icons might appear on the bar that could offer a user access to their Twitter feed, for example.

A home base for users

Users will sign up for and download Circulate via a 'home base' which is likely to be their local newspaper. The Circulate strip will be branded according to the home base, so this newspaper brand will 'travel' with the user throughout their online experience. The user would be free to change their home base at will. Eventually the local newspaper, as a Circulate partner, would be able to sell advertising and do other kinds of marketing and promotion through the strip.

How it can make money for publishers

Although Langeveld does not believe that revenue from charging users will be "more than the smallest fraction of the total potential of Circulate," it will be possible to do that within the Circulate framework. If newspapers decide that they do have premium content which is unique and valuable enough that people are willing to pay for it, Circulate will facilitate this through a universal subscription to all multiple papers' premium content, or on a per item basis.

However, as stated above, Circulate's main aim is to increase traffic to newspaper websites. Langeveld pointed out that his team's research shows that in the US, web users spend only about 1.2% of their time online on newspaper websites, and traffic to newspaper sites accounts for only 1% of page views. "That really is the challenge for newspapers, to increase that percentage," said Langeveld. And Circulate hopes to do this by "constantly recommending journalistic content from newspapers and other news outlets the other 99% of that time."

The possibility for the papers acting as homebases to brand the strip also "has value" for local papers, according to Langeveld, as it means that their brand travels round the web with the user whenever they are online, thus constantly reminding them of their relationship with the paper. Circulate also intends eventually to include advertising on the bar itself, although the format has not yet been developed. Langeveld believes that there are opportunities for both national and local advertising. There would be the possibility to target users and therefore create more value, and participating papers could sell space to local businesses. He sees this as a good selling opportunity: "now you can reach our readers all the time when they're online rather than just the one or two percent that they're on our site."

Will it work?

Software development has already started and the Associated Press has agreed to allow Circulate access to its content. Langeveld confirmed that the company is planning a beta rollout with a group of newspapers and users in autumn. Could it be the solution that newspapers have been waiting for?

Many publishers seem to be concretely moving towards charging online, and others seem to be contemplating it as a solution to their financial difficulties and in an attempt to restore value to news and prevent it from becoming a commodity. The fact that Circulate would be able to incorporate this is thus a point in its favour. When asked if it could be compatible with Journalism Online, a start-up aiming to facilitate charging for content that has reportedly been in talks with many publishers, Langeveld said that it is something that his team has not explored, but that it was "certainly possible."

Increasing engagement time does indeed seem to make sense, although in terms of monetising it means that newspapers are still dependent on the advertising market. It is clearly something that newspapers should be working on themselves or through companies like Apture that try to keep readers on news sites through multimedia enhancements, but it does seem that Circulate can help in actually getting readers onto a site. Persuading readers to sign up could be tough, most likely requiring an aggressive marketing strategy, and the CircLabs team is wise to anticipate privacy concerns. Assuming that users do sign up, it is hard to say how many people will click through links and how often, but it seems as if it could well contribute to an increase in traffic. 

Russian news agency, RIA Novosti, is investing in training programmes to improve staff skills as an anti-crisis measure, it was announced in a press release.  

In January and June of this year, the news agency ran a series of lectures and seminars to train staff in multimedia technology for video recording and photo imaging, infographics, Internet search engines, "black PR" and legal risks in the media. The training culminated in two-week multimedia courses held at a summer school in the Moscow region. The classes, which started on June 20, are being held in the form of business games. "While the agency like anyone else is affected by the negative consequences of the economic crisis, we cannot allow ourselves not to invest funds in improving the skills of our staff," RIA Novosti Editor-in-Chief Svetlana Mironyuk said.

There is a crisis in trust and communication between the British public and the mainstream media, a new report has concluded. The gulf between public expectations of news provision and the actual nature of articles, which oscillate between esoteric or irresponsible, leaves readers feeling confused and excluded.

The report, entitled 'Public Trust In The News' was conducted by researchers from Manchester and Leeds Universities and was published by the Reuters Institute for the Study of Journalism. It investigated the dynamics of news production and consumption, to ascertain if there is a difference in what "the public expects from news media and what journalists mean by serving the public".  The paper highlights the underlying causes of an apparent widespread disenchantment with the media and the detrimental effects this is having on the standards of reporting and civil participation in democracy. Thankfully, the report offers several propositions for a new journalistic direction, which could refresh the reader-writer compact.

Two recent university graduates have decided to stop updating the fake Twitter account they created for UK foreign secretary David Miliband, the Guardian reported. The fake account attracted attention when several news outlets including the Guardian, AFP, the Times and the Telegraph picked up the Miliband impersonators' tribute to Michael Jackson, once again highlighting the need for verification when journalists deal with social media.

The quote "Never has one soared so high and yet dived so low. RIP Michael" was published in several papers. Rory Crew and Knud Noelle claim that they were not aiming to trick the media, but think that journalists "learned something" about not taking such things at face value. They wrote in an email to the Guardian that "It does highlight the importance of the verification of sources, which is clearly becoming more difficult in the web 2.0 era." Crew expressed disappointment in the media and said he believes the mistakes were made as a result of newspapers cutting sub editors and hence falling behind on fact checking.

Nieman Journalism Lab's Zachery M. Seward interviewed Spot.Us founder David Cohn about the project's plans for expansion. Spot.Us is an 'experiment' in locally funded journalism, which calls for readers to suggest and fund story ideas about the San Francisco area. Since November, the site has funded and published 20 stories written by freelancers, supported by donations from readers.

Cohn explained to Seward that one of his three-month goals is to replicate the Spot.Us model in other communities, such as Los Angeles or Seattle, or maybe Boston, Philadelphia or New York. To do this would call for "a more careful analysis of what's really required from the organisation," he said. He is currently a volunteer and would probably have to stay that way for some time, the site does not bring in anywhere near enough money to fund a full-time employee.

Would expanding US copyright law to incorporate news articles help protect newspapers from unfair competition online? Several columnists and commentators have come out on both sides of the issue in the past week, raising questions on the role of online aggregators and the efficacy of any action regarding copyright.

First off, US Court of Appeals judge Richard Posner proposed on his blog that copyright law should be changed to "bar access to copyrighted materials without the copyright holder's consent, or to bar linking to or paraphrasing online content without the copyright holder's consent." Essentially, that would mean news aggregators like Google News would have to ask permission each time they linked to a newspaper article. Posner argues that traditional media lose so much revenue by these "free riders" reusing content it will eventually drive newspapers out of business.

Citizen photojournalism agency Citizenside has partnered with French free daily 20minutes to launch a citizen journalism portal on the paper's website 20minutes.fr. In the area "la une des lecteurs" (the readers front page) there is a new section called "vos images" (your images) where readers can upload their photos and see them sorted and published.

Hélène Fromen, new media editor at 20Minutes said in a press release that "putting this contributative platform in place "confirms 20minutes.fr's capacity for innovation." She added that "with this service, we are deploying a true participative ecosystem around 20minutes.fr that treats our Internet readers as a potential new source of verified information and gives value to their contributions."

Twitter asks its users one question: "What are you doing right now?" It is a simple enough concept; 'tweeters' answer this question and their response enters the real time feeds of those who follow them, but it is becoming increasingly useful for reporters and papers as the social network attracts more and more users. Essentially, journalists can use Twitter in three ways: to find stories and other information and to track events, to publicise their work, and to connect with readers.

A real time feed of breaking news and thought

Twitter is an extremely useful journalistic resource: reporters can use it to watch for breaking news, follow sources and search for information. "It's like monitoring another wire service," said Robb Montgomery, CEO of Visual Editors. It can be used to get an idea of which topics are attracting interest and what people are talking about right now. There is a list of top 'trending topics' on the Twitter home page. It is a real time search, ahead of even Google in terms of timeliness.

The useful information can sometimes be hard to find amongst multiple messages about what users had for breakfast, or what they thought about last night's TV show, but as Noam Cohen said in Global Journalist "it turns out that when a million people stare at their navels, more than a few of them will also notice that the ground is shaking, the plane is nosediving, the police are shooting." Twitter is particularly relevant during events that involve large numbers of members of the public, and a shining example of its effectiveness arose after a US Airways flight landed on the Hudson River and the first picture of the plane was posted to Twitter by an observer. Online news editor at Sky News Jon Gripton, discussing his reasons for appointing a Twitter correspondent, said "it is effectively another news feed. It helps us source eyewitnesses and photos and other people who are on the scene of an event." It is also crucial for following conferences, for example.

Applications such as Tweetdeck allow users to sort their contacts into groups and to search more and more easily for Tweets on specific topics. The custom of adopting hash-tags to make searching easier has been widely adopted: if a user is tweeting about a particular subject they can add a tag into their tweet, such as #IranElection, #Mumbai, #Gaza. The hash or pound symbol distinguishes the tag from random mentions of the same word, and is a custom developed by Twitter users.

Twitter's fame as a news source grew curing the terrorist attacks on Mumbai last November, and during the ongoing conflict in Iran following the election on June 12, Twitter has come into its own, with those inside Iran using the social network to stay in touch and communicate with the outside world while phone networks are down and many websites are blocked. News outlets turned to the service for the latest updates, as they were forced to abandon the principle of only relying on their trusted sources for information due to what the New York Times described as a "news vacuum."

Questions about the reliability of Twitter have also been highlighted by events in Iran. Clearly, it is impossible to judge the authenticity of Tweets from a non-trusted source. During 'normal' circumstances, a journalist would be able to contact the 'Tweeter' for more details and verification, but that is currently overwhelmingly difficult. Journalists who incorporate news obtained by Twitter into their reporting should always be careful to stress their uncertainty about the source.

Publishing: one-to-many

According to a Harvard Business study, there is a small group of very active Twitter users: it found that "the top 10% of prolific Twitter users accounted for over 90% of tweets."  Researchers Bill Heil and Mikolaj Piskorski concluded that "Twitter resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network": in other words, perfect for journalists looking to publicise their work. It is simple enough to use as a publicising tool: send a link to the story with a Twitter-friendly headline, which should generally be casual and chatty, even more so than web headlines.

It is without doubt a good way to attract extra readers. One of the advantages of Twitter to spread the word is that it is viral, users frequently "re-tweet" the links that they have enjoyed. A CNN breaking news feed, not actually started by CNN but purchased by the news outlet when it gained substantial recognition, was the second Twitter feed to reach one million followers and now has well over 2 million. The New York Times main feed has 1,238,673 followers at time of publishing, and the Guardian has 25,009 on its main feed, though far more on its Guardian Tech account: 782,662. Many news organisations now have multiple Twitter feeds for their different sections. Montgomery stressed the need to "explore" the best policy for your newsroom when deciding whether to stick to one or split them

Some feeds are generated automatically, and for many journalists and bloggers it has become second nature to 'tweet' an article immediately after publishing. Robb Montgomery believes that the "more successful Twitterers have moved beyond auto-tweeting their RSS feed" to make their tweets more personal. "You want to show that there's a real person there."

A social tool for branding

As well as using Twitter as a one-to-many publishing mechanism, journalists can also take advantage of the social element of Twitter, using it to connect with their readers and to receive feedback on articles. It is a contact point between reporter and reader, making the journalist more accessible. "You can run quick polls, get a pulse, get some ideas," said Montgomery. Twitter can be used as part of a journalist's own personal branding, to develop their own network of followers, depending on their personality as well as their reputation as a journalist. This could be particularly helpful for freelance journalists and bloggers.

Newspapers' advice to staff

Many news outlets have become concerned about the way that their employees use social networks such as Twitter. New York Times executive editor Bill Keller called for a "zone of trust" after reporters Jennifer 8. Lee, Michael Luo and Brian Stelter sent 'tweets' on what executives were saying about the how the paper might charge for online content, amongst other things during a staff strategy meeting. Shortly after, the New York Times announced the appointment of social media editor Jen Preston via Twitter. She is to concentrate "full-time on expanding the use of social media networks and publishing platforms to improve New York Times journalism and deliver it to readers," including, it seems, policing Twitter use.

The Wall Street Journal's advice on Twitter in a staff memo is that "business and pleasure should not be mixed" and although "common sense should prevail," staff meetings should not be discussed on social networks. The Washington Post's guidelines also mentions its reliance on reporters' common sense. The AP's new rules tell reporters "Don't report things or break news that we haven't published, no matter the format, and that includes retweeting unconfirmed information not fit for AP's wires."

Embracing Twitter seems to be essential for journalists and newsrooms in today's media landscape. This does not mean that all reporters should be tweeting all day long, and certainly does not mean that they should believe everything they read, but they should familiarise themselves with the site and work out how they want to use it. A newsroom policy might be necessary to encourage or warn journalists with regards to how the paper would like to see it used, and if possible, a social media expert could monitor and coordinate the paper's efforts. It is not necessary for journalists to embrace every aspect of Twitter, but most who try it find something beneficial.

On Tuesday 30 June at 15.00 London time, Robb Montgomery, CEO of Visual Editors will be speaking at a WEF webinar on "How the real time web can improve your newspaper's journalism." More details here.

The media coverage of the shock death of Michael Jackson has served to highlight press dynamics, raising interesting questions concerning the nature of breaking news reporting, the cult of the celebrity and the relationship between newspapers and their online news rivals. Has the fact that most newspapers were delayed in the initial reporting of the death emphasised the widening gulf between print and digital channels of breaking news? Conversely, has the death been exploited by the printed press as a facile, reader guaranteeing hit?

The news of the performer's death, in terms of rumour, confirmation and reaction has been overwhelmingly 'digital' in expression. The scoop belonged to the Los Angeles based celebrity website, TMZ, which confirmed the death an hour after it aired whispers of a suspected heart attack. The reporting was rapid fire: time of death: 2.26pm, LA time, time of update: 2.44pm. 

The Washington Times is hosting a two-day symposium in New York today and tomorrow to discuss the topic of the 'individuated newspaper.' Peter Vandevanter, vice president of the Denver-based Media News Group, coined the term after researching ways that newspapers can resist the threats of the ailing industry.

"There are two kinds of content now. You choose it, or it's chosen for you. The idea here is self-selection of the news, delivered to any platform, at any time," Peter Vandevanter was quoted saying in The Washington Times today.

The drastic measures employed by the Associated Press to stanch the flow of deserters to its service, along with DPA's recent loss of a 2-million-euro subscriber, demonstrate that news agencies have some serious soul-searching to do in terms of what they offer their customers and at what cost. Writing for followthemedia.com, Philip Stone asserts that wire services need to significantly cut their content and thus their prices in order to retain clients.

Stone, a former managing director at Reuters Europe, Middle East, and Africa media division, uses DPA as an example. Each day the agency sends out 800 stories through its main service and 100 stories from each of its 12 state services, along with 700 news photos. Clearly, there is no way any one newspaper would use all or even a quarter of those articles.

Following the Iranian election on 12 June, which both sides claim to have won, Iranians and the rest of the world wants to know the truth about the results, as well as wanting to follow protests and other developments. But this has proved more difficult than anticipated given the restrictions on reporting, both by Iranians and foreigners, and the occasion proved to be an opportunity for citizen journalism to show its value.

Reporting restrictions

Mainstream media has been suffering from severe restrictions in Iran, even tougher than during last year's Zimbabwean elections, foreign editor for Channel 4 News Ben de Pear told the Guardian. Foreign journalists first had to get special press cards and were closely monitored, then on the Tuesday following the election, foreign journalists were banned from reporting on the streets. The BBC's correspondent has been asked to leave the country after the broadcaster was accused of supporting rioters. And it is not just foreign reporters who are suffering: now even reporters of Iranian nationality are being confined to their offices. According to Reporters without Borders (RSF), 26 Iranian journalists, editors and bloggers have been imprisoned since June 14.

Citizen video becomes a symbol

In the absence of an abundance of professional reporters, amateurs have stepped up. One of the most watched and discussed videos to come out of the tragedy, and one which is emblamatic of the role of citizen journalism in reporting from Iran, is that of the death of Neda Agha-Soltan, a young Iranian woman who was walking near the scene of clashes between pro-government militias and demonstrators when she was shot. The video has prompted international outcry and the girl's death has since come to represent the tragedy of the conflict, a "symbol of the anti-government movement," according to the New York Times. It was taken, not by a reporter with a camera, but by a bystander on a mobile phone, and posted on Facebook and YouTube after the man sent the 40-second clip to a friend who then forwarded to friends and news sites in Europe and the US.

A Twitter revolution?

Talk of a Twitter revolution swiftly spread as Iranians and others in the country used the social network Twitter to get their news out to the world, and it has been used extensively by the media. Twitter is particularly effective as a method of spreading news as it is harder to censor, given that it can be accessed via various different applications on computers or mobile phones, as well as via the website. #IranElection has been the top trending topic on Twitter for days, with thousands of updates an hour using the hash tag to get included in the feed and direct interested observers to text, image or video content. Following a request from US President Obama, Twitter decided to delay maintenance to the site in light of the important role it was playing in keeping people informed, carrying it out during Tehran's night rather than daylight hours.

Twitter is clearly not immune to censorship, however. The following message has been passed around Facebook over the last few days amongst Anglo-Saxon users:

"FREEDOM OF SPEECH: If anyone is on twitter, set your location to Tehran and your time zone to GMT +3.30. Security forces are hunting for bloggers using location/timezone searches. The more people at this location, the more of a logjam it creates for forces trying to shut Iranians' access to the internet down. Cut & paste & pass it on."

Amateur issues

Clearly, there are problems with relying on information generated by amateurs. Benoit Hervieu of RSF told Editor & Publisher that one of the main problems is that because many people want to remain anonymous, it is harder to verify information. And indeed, it seems that much false information has been circulating. After Twitter was hailed as the voice of the revolution, a backlash quickly emerged asserting its unreliability. There is always the possibility, after all, that interested parties might deliberately try to misinform, or might be so personally involved in the debate that they cannot maintain impartiality. And one of the disadvantages of a campaign such as that mentioned above, encouraging international Twitter users to set their locations to Iran, could end up misleading journalists searching for information on the network.

So how are citizen journalism agencies dealing with these risks and challenges?

Checking for reliability is a top priority for those trying to sell their content to traditional media companies. Citizen journalism agency Demotix has obtained many images from freelancers and amateurs portraying events in Iran, including two pictures which have appeared on the front page of the New York Times. Demotix COO Jonathan Tepper emphasised that Demotix understands the importance of reliability of sources and "believes that serious citizen journalism needs to take all the ethics of traditional reporting and build on them, such as verifiability and protection of sources." All submissions go through a vetting procedure which includes looking at the metadata in photos.

Citizenside, which specializes in citizen photo journalism, has managed to get hold of some good images which have been published by mainstream media outlets, but co-founder Matthieu Stefani said that it has been "really hard" both to establish contacts in Iran and to receive images from these contacts. "The big issue is that most of the contributions we've received were sent through proxies, with most of the time no way to contact our contributors as cellphone networks don't work really well," he explained, and therefore his team is extremely cautious about what they accept. He said that the photos that the agency has been pushing most to its clients were received from known and trusted members in the UK who were sent them by close relatives in Iran.

The Observers, a project run by TV news station France 24 combining citizen journalism with professional editing, has been active in its coverage of Iran. Founder of the initiative Julien Pain told the EW that what makes their coverage particularly useful is the fact that they already had trusted contacts in Iran before the election, and hence they have fewer problems with establishing the reliability of sources of information, particularly when using proxy servers. "We worked with these people before the situation was tense," he explained, "so we know them." He gave the example of a girl who has recorded a video describing how the censorship works, with whom he and his team had already worked. Prior to any major election, Pain added, the Observers tries to enlarge its network of contacts, which in this case proved particularly useful. Even using trusted contacts, Pain said that the Observers still cross-checks information as far as possible.

Amra Tareen, CEO of AllVoices, a project that aggregates professional and amateur news on one site, has a different approach: publish everything and let the reader decide. She said that the site has received more than 1,000 submissions, in English and Farsi, since the election, gathered via proxy servers as the AllVoices site is blocked. She stressed that submissions have tackled both sides of the issue and that this is one of the most crucial aspects of citizen journalism and of her site in particular: that anyone can be heard. "we're neutral and anyone can have their voices heard on our platform--that's key for the credibility of citizen journalism; bias will undermine the concept and keep citizen journalism and citizen journalists from ever being taken as seriously as they ought to be."

Generally it seems that such a situation where media access is severely reduced has provided citizen journalism with a significant opportunity to prove its importance. Tareen commented that "we really want to use this opportunity to show that Cit-J is not only about massive amount of non-qualified content, but also good "pro-am" work that we have been promoting for years now," said Stefani.

Getting pictures on the front page of a major daily is likely to be a huge boost to Demotix in terms of fame and credibility. Tepper was clear that Demotix is trying to supplement mainstream media rather than replace it, but said that "we think our reporting can sometimes be more accurate than the mainstream media" because "most of our users record what is known to them, in their city or country" and therefore "Demotix images provide a more accurate representation of the subject from a local perspective."

For the Observers, the situation has provided an opportunity for collaboration with the TV station on an unprecedented level. Usually, Pain said, he would publish a video on the Observers website and offer it to TV, now he has been working more with programming at France 24 to supply them with videos first before putting them online, to offer a period of exclusivity. "We've really moved a step forward here," he said. "We have learnt how to work together, and it's not going to be the same any more."

Although amateur 'citizen journalists' do not have the knowledge or expertise to analyse developments the way a professional journalist could, they can certainly witness and record events, and when traditional media coverage is limited, this is a valuable service. In terms of providing a true news service, amateur contributions must be verified so that readers can trust them, which is a priority for citizen journalism agencies. As opportunities continue to arise for citizen journalism to prove its value, the mainstream media is likely to incorporate it with increasing frequency and develop new ways of working closer with citizen journalism agencies.

When the Ann Arbor News ceases printing in July, Ann Arbor will become the first US city with no daily newspaper. The publication as it exists now will disappear completely, although a new venture, AnnArbor.com, is set to take over local news on the web and will produce a print product two days a week.

In a column for Poynter's The Biz Blog, Rick Edmunds postulates on what factors led to the decline of the News in Ann Arbor, whose vibrant, educated community would appear to be the ideal location for a newspaper. Edmunds even goes so far as to suggest starting over with AnnArbor.com might not be such a bad idea.

It might not seem easy to teach the young about the vital role of journalism and the news without boring them silly, but a new summer camp in Prague, Junioroom, aims to do just that, offering children a hands-on experience in an international setting.

The camp, for English-speaking young people aged 10-16, has been organised by the International Media Training Centre based in Prague, which also runs the Futuroom initiative. The project is affiliated with the young readership development work of the World Association of Newspapers as well as WAN's World Editors Forum.

The adventure has come to an end for Robert Ménard in Qatar.  Less than a year ago, he founded the Doha Centre for Media Freedom (DCMF), with the support of Shaykha Muzah, the wife of the Emir.  He had grand ambitions to show that it was possible to talk about the freedom of the press in the region of the Gulf which practices the most state and self censorship.  

Robert Ménard will resign this week from his post as Director General of the Centre, and several of his colleagues are likely to follow him. How did this situation develop?

The Washington Post recently took the unusual step of publishing a long investigative reporting piece on a local homicide only on its website, rather than in the print paper. Even though many articles are published online first and then in print, it has become common practice to publish in-depth pieces which are not breaking news in the print paper first, and the Washington Post's move is somewhat of a break with tradition.

The 7,000 word article on the unsolved murder of Robert Wone appeared on the Post's website in two parts, on May 31 and June 1. It is, however, the "sort of long-form reporting that newspaper editors say still justifies print in the digital age," according to the New York Times. And unsurprisingly, keeping the article out of the print edition angered many readers who pay for the newspaper, with comments on the article questioned the move.

The Qatari Advisory Council has alleged that foreign journalists are being 'brought' into the country to slander its name through negative reports has incited protests of senior journalists. They have also voiced their criticism of the Council's recent debate on 'Irresponsible Journalism'.  This is the latest in a series of incidences which suggest that existing degrees of press freedom in the Middle East are being gradually eroded. 

The Doha Centre for Media Freedom (DCMF) was set up in October 2008 by the Qatar Foundation.  It is headed by the emir's wife, Shaykha Muzah, in partnership with the Paris- based media freedom watchdog Reporters Sans Frontieres (RSF). Robert Menard, former head of the RSF, is now the director-general of the DCMF.

As online news becomes more and more prevalent, with an unimaginable amount of information available at users' fingertips and Internet now ranked as US consumers' top way to access their news, how can media organisations make sure that readers find their articles?  Part of the answer is search engine optimisation, which is becoming an essential part of the daily life of a newsroom. For the printed product, newspapers must try to sell the paper as a whole; online, articles can attract traffic individually as readers come across them while searching for specific topics. It is therefore important that each story, rather than simply the site as a whole, is 'optimised' to appear higher in search results. Aside from highly technical aspects like HTML meta tagging, URL structure or site navigation, what can a newspaper do to optimise its content for search engines?

How to introduce SEO to the newsroom

One major potential stumbling block is that journalists might view SEO as a way to manipulate their stories and take away their true value. So the way it is presented to staff is extremely important. And indeed, it is crucial that newspapers do not get carried away with prioritising SEO above all else. Even Google advises creating content "primarily for your users, not search engines:" it is important to make your site easily accessible to search engines but still remain focused on your visitors' needs.

Clearly, it is important for all reporters to be aware of the ways that they can make each individual article more search-friendly. After all, journalists have always wanted their stories to be as widely read as possible, in print as well as online, and are likely to be willing to help make that happen. And often, the principles of SEO echo the principles of writing a good story: such as the idea that the first sentence should be a summary of the rest of the article, containing relevant concepts or keywords. One difference is that less generic, more specific works for SEO in terms of names or concepts. Google recommends shorter rather than longer titles.

Esa Peltonen, who has been working as a web analyst at the largest Finnish daily Helsingin Sanomat for three years, said that he has worked extensively with editorial staff, for example on how to use Google, to get an idea of how users will be searching and what kind of search words people are using. Head of audience development at the Telegraph, Julian Sambles, said in March that the paper was trying to give journalists "the knowledge and understanding that they need so they can apply it to their daily production process and make informed decisions about content when they're writing or publishing it." Thinking about SEO should be second nature, he added.

Papers must also consider their goals in optimising content for search engines. As Drew Broomhall, head of search at the Times explained, if you rank success by sheer volume of traffic, then you should "write the same as everyone else but more of it and more frequently updated." However, if you are looking to increase engagement on a specific subject you need more detailed keyword analysis and niche research.

One straightforward course is the need to stay ahead of the trends: predict what people are going to be talking about in upcoming months and provide appropriate content. "Fix SEO requirements into the editorial calendar," Broomhall suggests. Obviously much news is unpredictable, but there are some events that are year-in-year-out, or which are easy to prepare for in advance, such as an election or a festival. It is necessary to consider both specific, distinct events, such as religious holidays, and longer, less defined periods such as winter travel. Articles that contain links and that have been linked to by others appear higher in search results. Therefore, with annual events, it is beneficial to link to last year's coverage and make use of old content that already has inbound links to help promote the new content.

Hiring a SEO specialist?

As well as training all reporters to be aware of the principles of search engine optimisation, many newspapers have taken the step of hiring an in-house specialist. Ideally such a person would have deep technical knowledge combined with considerable journalistic experience, but such candidates might be hard to find. Peltonen comes from a business background, Broomhall from journalism and technology.

There are also many third party services available to news outlets, supplementary to the guidance of an in-house expert, such as Thomson Reuters' OpenCalais which recently announced deals made with the Huffington Post, DailyMe and the Mail Online. OpenCalais offers an 'Archive Express' feature which can tag an archive of up to 20 million documents in 24 hours. The service 'reads' and breaks down articles into their essential elements - who, what, when, where, how - and tags and sorts them so that it is easier to bring archived articles into 'related stories' sections and improve their search relevance.

Analysing traffic

A SEO specialist would be responsible for analysing traffic to a news outlet's site, looking at how readers find content, readership patterns and what methods of optimisation work best. Peltonen explained how he started off looking at basic data such as what are the top news stories, how many people are going where on the site, and started to work out how to increase traffic. His paper partnered with Microsoft to further analyse traffic data. Such traffic data analysis can be used to spot and develop potential niche verticals to focus on, for example, by looking at repeat visitor figures.  

Google keywords

Purchasing Google keywords to guarantee that news articles appear higher on search results is one of the more costly ways for news outlets to promote their content. Peltonen said that his paper frequently buys specific words, for instance for sports events, but stressed that it would be cheaper to improve the paper's SEO. Buying keywords could also raise ethical issues, depending on the words and their context. The Sun, for example, reportedly purchased the key words 'Natasha Richardson' immediately after the British actress's sudden death in March, in what appears to be a blatant attempt to profit from the tragedy. The Guardian came under considerable criticism last August when, apparently accidentally, it purchased the Google keywords "Madeleine McCann," giving any searchers the link to its coverage of the child's disappearance. The Guardian promptly relinquished the rights, and said it would review its list of keywords. Purchasing Google keywords in order to promote a product is common practice, but is it ethical for newspapers?

Evidently, SEO strategies are necessary in today's media landscape, not only to make more money but also to spread awareness of stories and help readers find what they are looking for and therefore should be embraced by journalists and editors as well as publishers. Search engine 'friendliness' should not be prioritised over good, accurate stories but it should be used to promote such content. Journalistic training is vital in order to optimise each individual article, and larger strategic steps should be taken by editors in conjunction with SEO specialists.

On Tuesday 23 June at 14.00 London time, Drew Broomhall, Head of Search at the Times of London will be speaking at a WEF webinar on "How to teach your journalists to write for the web." More details here.

The French government is to give all 18 to 24-year-olds a free newspaper once a week for a year as part of 600 million euro aid package for the press. The concept was originally outlined in January, when the government announced its plan to offer French teenagers a year-long subscription to the newspaper of their choice, commencing on the  day of their 18th birthday. The extension of the age range was  announced yesterday at the Ministry of Culture meeting of the États généraux de la presse.

The idea has proven to be a particularly controversial component of the government's package of financing and reform formulated to restore the health of the French printed press.  The Sarkozy administration has dedicated an exceptional 200 million euros a year, for a 3-year period, to aid the printed press. The Culture Ministry announced during the meeting that more than half of this year's budget had already been designated.

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The Daily Telegraph will publish uncensored details of each of the 646 MP's expenses in a free supplement along with its print edition on Sat., June 20.

The much-anticipated, 68-page magazine supplement, The Complete Expenses Files, arrives just two days after the House of Commons published its own heavily censored list of MPs' expenses on June 18. The list of the members of Parliament and their respective budget, allowances and expense can be seen at the UK Parliament website.

French regional La Provence just announced that it is dropping its subscription to the Agence France-Presse news wire. The paper came to the decision after realising that it uses only 20 dispatches per day for an annual cost of 550,000 euros, a journalist for the Marseille-based paper told Le Monde.

AFP CEO Pierre Louette played down the announcement and said he is ready to negotiate. "I am not convinced that the rupture with La Provence is definititive," he commented. "We are ready to make an effort for the regional press, which we feel bound to almost like a cooperative." In fact, six out of the 15 members of AFP's board are from the regional press. However, it represents only 7% of the organisation's turnover.

Earlier this week, the Huffington Post replaced CEO Betsy Morgan with media-industry venture capitalist Eric Hippeau. The change seems intended to mark a new era for the news aggregator site as it seeks to capitalize on its immense popularity.

"In our space, staying still doesn't work," Arianna Huffington told paidContent.org. "You can't stand still. We need to keep monetizing our traffic at a higher level - and we need to keep expanding. Everything on the internet is accelerated; we need to accelerate."

As editorial teams the across the globe seek to increase and diversify their papers' revenue streams, a wealth of diverse ideas and business models have appeared.  One of the latest to be aired comes from Laurent Joffrin, editor of the French national La Libération.   He suggests that editors of the press, publishers and website unite in the request that the leading internet servers providers (ISP or FAI's in France) Free and Orange add a few extra euros to their clients' bills.  This would serve to finance the costs of the services provided by publishers.  The fees would then be invested back into newspapers and other productions, the amount corresponding with the title's popularity and size of its newsroom.

The concept of a mutually rewarding financial model has a strong precedent in France.  The French cinema industry is financed this way, which according to Joffrin, 'has saved the industry and allowed its expansion', as reported by Challenges.fr. The editor is convinced that newspapers are an essential component in a democratic state, thus highly worthy of greater financing. 

True/Slant is a recent arrival on the online-only news scene, aiming to offer a voice not only to its 100 or so contributors, but to the reader and the advertiser also. It is not a typical news site offering breaking news, but rather features commentary, opinion and some original reporting. Based in New York, the start-up has just six full-time staff, led by founder and CEO Lewis Dvorkin who has a total of 35 years of media experience, the last 12 of which has been in online news. The other employees have a similar mix of traditional and new media backgrounds, he said. T/S is a privately held company funded by Forbes Media and Velocity Interactive Group. The Editors Weblog spoke to Dvorkin to find out more.

The five differences

Dvorkin stressed the five ways in which T/S is "very different from any other news site." Firstly, because of the tools that it gives its journalists to create their own original content in real time. Second, because of its approach to copyright: contributors are encouraged to offer their perspective "around a piece of content that might have been produced elsewhere." Third, the relationship between the contributor and the audience is different because the contributors are contractually obliged to interact with their community. The last two differences are that the journalists have a variety of salary options and that the site has adopted an unusual approach to advertising.

For entrepreneurial journalists

True/slant offers "entrepreneurial" journalists their own homepage on the web, or as Dvorkin put it, "we enable them to create their own brand of one." They must be "experienced" in a specific field such as finance, politics or health but do not have to be a journalist from a traditional background: bloggers, authors or academics are also welcome. True/Slant is not a typical news publication with an editorial line, rather the work of a collection of individuals. "We don't have any ideology here, we have 100 different contributors, 100 different voices and 100 different perspectives," Dvorkin said.

Interaction with the audience is compulsory. Apart from that, it is up to each contributor to decide what they write and when. Much of what they write is opinion and commentary, but some also do original reporting. It is easy for them to comment on other news, by simply highlighting a section of an article they find on the web and clicking a button, the highlighted text will be placed on their post with a link to the contributing site. They are able to publish photos, audio and video as well as text and can self publish in real time. Their content can be automatically posted to Twitter and Facebook at the time of publishing. There is no traditional editing process in place, Dvorkin explained. Contributors are welcome to discuss their article ideas with a member of the T/S team, but they are not edited before publishing.

Different payment options are available, depending on the amount of risk that an individual contributor wants to take: journalists can choose to receive a monthly stipend, to participate in revenue sharing or they can actually have stock in T/S. Contributing to T/S is more likely to be one of several projects that a writer is working on, rather than their main source of revenue.

Promoting journalist-reader dialogue

Readers who want to interact with journalists must register and then they can 'follow' their chosen contributors and comment on articles, being drawn into a dialogue. Contributors highlight the user comments that they feel "further the conversation." A selection of these highlighted comments are then be integrated on the home page, amongst contributors' content. Dvorkin believes that this is very important to today's news reader, who enjoys "engaging with and being part of the news life of a professional media person." He believes that the True/Slant environment can be a "powerful experience" in the way that it encourages dialogue between contributors and users, as well as between fellow users.

A voice for advertisers

True/Slant is currently relying on advertising as its sole source of revenue. As well as display advertising, the company is incorporating "a very unique feature" called T/S Ad Slant for corporate marketers. They too can have a voice on True/Slant: they can pay for their own page and have access to the same tools that a contributor has to interact with a community. "It's a more direct and engaging approach," Dvorkin commented. He explained that such pages are integrated into the larger network in a "contextually relevant way," but stressed that the pages are clearly labelled as from marketers. Will this prove more lucrative than traditional advertising?

What's next?

Dvorkin said that the site has plans to grow, hoping to add more contributors and enhance its features. He believes that True/Slant is offering consumers a different way to experience news, one that is "more in line with how they want to access and interpret information today." Breaking news can be found in abundance throughout the web. What readers do need, is experienced, knowledgeable journalists to analyse and explain the news that they find, and this is where True/Slant steps in. It is indeed likely that many readers will appreciate the chance to be part of a conversation and form a relationship with their favourite writers. And from a writer's perspective, considering the growing number of out of work journalists today as traditional media outlets are forced to make cutbacks, a site that provides them with the tools for successful freelancing could be very welcome.