Results matching “follow the wiki”

The New York Times' decision to merge its print and online newsrooms will be looked back on as the tipping point for the future of newsrooms everywhere. It will be considered the moment in history when newspaper organizations realized and began to capitalize on the true potential of the internet. The engines have been purring at the starting line for some time as several smaller papers have already adopted similar strategies, but the Times just waved the green flag and sent them roaring down the track. Powered by the rapid spread of broadband, newspapers the world over will all be racing for the golden cup of multimedia convergence.

One of the reasons that newspapers and TV broadcasters are losing their audience is because there are too many other forms of media attracting their attention. By combining these media, news organizations will retain and attract more customers. A sole piece may just scratch the surface of a story, but packaged with multimedia compliments, the audience will dive deeper, consuming a thorough and educational news experience. Senior VP of digital media at NYT Martin Nisenholtz sees the eventual inclusion of 30 to 40 daily multimedia reports on his paper's website: "(NYT multimedia is) still baby steps, but it's a hell of a lot more robust than even two years ago. Our multimedia now is embedded into the rhythm of the way we produce the Web site, and all of that is done in collaboration with the newsroom."

For the moment, the Grey Lady has said that it will not oblige its staff to adapt to the net, that it expects some resistance. But the fact is, the multimedia race has begun and you'll be disqualified pretty quickly if you don't step on the gas. Ultimately, multimedia internet capabilities will change everything for everybody in the news cycle...

The New York Times' decision to merge its print and online newsrooms will be looked back on as the tipping point for the future of newsrooms everywhere. It will be considered the moment in history when newspaper organizations realized and began to capitalize on the true potential of the internet. The engines have been purring at the starting line for some time as several smaller papers have already adopted similar strategies, but the Times just waved the green flag and sent them roaring down the track. Powered by the rapid spread of broadband, newspapers the world over will all be racing for the golden cup of multimedia convergence.

One of the reasons that newspapers and TV broadcasters are losing their audience is because there are too many other forms of media attracting their attention. By combining these media, news organizations will retain and attract more customers. A sole piece may just scratch the surface of a story, but packaged with multimedia compliments, the audience will dive deeper, consuming a thorough and educational news experience. Senior VP of digital media at NYT Martin Nisenholtz sees the eventual inclusion of 30 to 40 daily multimedia reports on his paper's website: "(NYT multimedia is) still baby steps, but it's a hell of a lot more robust than even two years ago. Our multimedia now is embedded into the rhythm of the way we produce the Web site, and all of that is done in collaboration with the newsroom."

For the moment, the Grey Lady has said that it will not oblige its staff to adapt to the net, that it expects some resistance. But the fact is, the multimedia race has begun and you'll be disqualified pretty quickly if you don't step on the gas. Ultimately, multimedia internet capabilities will change everything for everybody in the news cycle...

The New York Times' decision to merge its print and online newsrooms will be looked back on as the tipping point for the future of newsrooms everywhere. It will be considered the moment in history when newspaper organizations realized and began to capitalize on the true potential of the internet. The engines have been purring at the starting line for some time as several smaller papers have already adopted similar strategies, but the Times just waved the green flag and sent them roaring down the track. Powered by the rapid spread of broadband, newspapers the world over will all be racing for the golden cup of multimedia convergence.

One of the reasons that newspapers and TV broadcasters are losing their audience is because there are too many other forms of media attracting their attention. By combining these media, news organizations will retain and attract more customers. A sole piece may just scratch the surface of a story, but packaged with multimedia compliments, the audience will dive deeper, consuming a thorough and educational news experience. Senior VP of digital media at NYT Martin Nisenholtz sees the eventual inclusion of 30 to 40 daily multimedia reports on his paper's website: "(NYT multimedia is) still baby steps, but it's a hell of a lot more robust than even two years ago. Our multimedia now is embedded into the rhythm of the way we produce the Web site, and all of that is done in collaboration with the newsroom."

For the moment, the Grey Lady has said that it will not oblige its staff to adapt to the net, that it expects some resistance. But the fact is, the multimedia race has begun and you'll be disqualified pretty quickly if you don't step on the gas. Ultimately, multimedia internet capabilities will change everything for everybody in the news cycle...

An article by J.D. Lasica in the USC Annenberg Online Journalism Review highlights the recently uprooted ethical debate regarding monetary influences over weblogs. As the blogosphere continues to quickly grow, shown by PubSub's recent estimate that over 8 million weblogs now exist, it has become common practice to see advertising on personal blogs. A new branch of the debate concerning the level of advertising connected to weblogs has risen from the rules, or lack thereof, that follow payments offered by commercial entities to bloggers to write about specific companies. Lasica consequently poses the following interesting questions. Does the same ethic code followed by journalists to avoid conflicts of interest also apply to bloggers, so as to not breach the compact of trust between reader and writer? Or are we witnessing the next logical step in the blogosphere evolution from hobby to business opportunity?

An article by J.D. Lasica in the USC Annenberg Online Journalism Review highlights the recently uprooted ethical debate regarding monetary influences over weblogs. As the blogosphere continues to quickly grow, shown by PubSub's recent estimate that over 8 million weblogs now exist, it has become common practice to see advertising on personal blogs. A new branch of the debate concerning the level of advertising connected to weblogs has risen from the rules, or lack thereof, that follow payments offered by commercial entities to bloggers to write about specific companies. Lasica consequently poses the following interesting questions. Does the same ethic code followed by journalists to avoid conflicts of interest also apply to bloggers, so as to not breach the compact of trust between reader and writer? Or are we witnessing the next logical step in the blogosphere evolution from hobby to business opportunity?