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After announcing its move to tabloid format last week, the 'To-Go' edition of the Chicago Tribune hit the streets yesterday.  The Tribune had assured readers that the tabloid edition would 'provide the same Chicago Tribune content packaged in a new compact format'.  Its aim is to provide residents of the commuter town with a more convenient read on the journey to work.

The first ever 'Trib Tab' has been met with positive reviews.  Subscribers continue to receive the broadsheet edition, but after reading the tabloid version Mark Fitzgerald of Editor and Publisher belives that 'Subscribers are now getting the second-best paper.'  Fitzgerald thinks that the Tribune's traditional content sits more comfortably in its new tabloid home; 'the news content doesn't seem like an afterthought as it often looks in the broadsheet', and the columnists are reclaiming the prominence they lost in the redesign.

The Chicago Tribune is undergoing a radical overhaul which is scheduled to be launched in a matter of weeks.  Prototypes of the new pages and sections for this redeign were posted in Tribune Tower for review by employees on Thursday.

Sources told the Chicago Sun-Times that the space devoted to news in the Chicago Tribune will be significantly reduced, with the paper's front section including national and international news, the local and business reports and the editorial page. The Tribune publishes freestanding sections for metro and business news currently.

The redesigned paper is set to have a three-section format, Tribune employees reported to the local rival newspaper. The newspaper's other sections would be for features, with a working title of Live, and Sports. According to the prototype, the pages for local news will be labeled Chicagoland, a term Tribune editors use to define the city and its suburbs.

The Chicago Tribune, is aiming to launch the revamp by the end of September.

The Tribune itself has refused to comment on the leaked information. The sources that spoke to the Chicago Sun-Times reported that the pages they saw were works in progress, with some section having several versions up for review. The recently leaked idea that the newspaper would be renamed The Trib has reportedly been abandoned.

Source: Chicago Sun-Tribune via IFRA Executive News

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US: Chicago Tribune prototype redesign leaked

A redesign prototype of the Chicago Tribune is being passed around the Web. On the prototype, the newspapers' nickname, The Trib, is blown-up in the masthead with the older "Chicago Tribune" title placed in small letters at the top.

This prototype is likely one of many being reviewed.

"I would caution you against accepting anything you have as anything other than a work in progress," said Tribune Co. Senior Vice President/Corporate Relations Gary Weitman. When asked if the prototype was among those still being considered, he said: "We are just not talking about it until it is debuted."

The redesign is scheduled to debut before the end of September.

Source: Editor and Publisher

The Tribune Co. will be redesigning their newspapers. In his Newsosaur blog, Alan Mutter wrote that "the combination of abrupt and unconventional change" might scare away some readers.

The Orlando Sentinel is the first of the newspapers to be modified. A blogger identified as a Los Angeles Times staffer has posted online the new design of the Orlando Sentinel (left).

The radical redesign is just what Tribune intends. Said Randy Michaels, chief operating officer for the Tribune Co.: "We are going to roll out a different look and feel in each market, emphasizing what people are telling us they want in the research - charts, graphs, maps, lists." On June 22, the Sentinel will adopt the new look and the rest of the papers will follow towards the end of September.

Mutter cited the Chicago Daily News incident that happened over 30 years ago, when the newspaper attempted to revamp itself and wound up collapsing. According to him, this is even more likely today, since "modern consumers have even more alternatives to newspapers today than they did back then."

"Newspapers need to profoundly change," said Mutter, and it "would be wrong to stubbornly resist progress for the sake of resisting change."

"But changes in products as personal and familiar as a newspaper should be undertaken slowly, cautiously, incrementally and thoughtfully," he said.

Source: Newsosaur blog through Poynter Romenesko