Results matching “new technology”

One of the latest products to appear on the market for newspaper publishers looking to improve their revenue is Circulate, from new start-up CircLabs. The Editors Weblog spoke to co-founder and executive vice president Martin Langeveld, former newspaper editor and executive who now also writes for Nieman Journalism Lab, about the project.

The CircLabs team decided to look for a user-centric solution to monetise online content through improving the user news experience, as opposed to what Langeveld sees as publisher-centric solutions that focus on how to charge users for content. Charging users for content could indeed be incorporated into Circulate, but he does not see it as the main source of revenue. Rather, what Circulate hopes to do is essentially make it easier for people to find the news they are interested in, hence encouraging them to read more and therefore increasing traffic to and engagement time on newspaper websites, offering greater advertising opportunities.

The Circulate concept evolved out of research carried out by Bill Densmore at the Reynolds Institute of the University of Missouri into a project he called the Information Valet. This, Langeveld explained, is a more "comprehensive and very complex system" and Circulate hopes to be a starting point for something similar. The founding CircLabs team consists of four: Langeveld and Densmore plus Jeff Vander Clute and Joe Bergeron. The University of Missouri offered initial funding and Langeveld is confident that the company will soon announce its first round of seed funding, which would include investment from the industry and private investors as well as from the university.

What Circulate actually is

As the consumer will see it, Circulate will consist of a narrow strip that will appear within the user's browser window that will be branded and recommend journalistic content throughout the user's time online. The bar will be along the top of the window and generally narrow enough to include one line of type, though would have the ability to expand when necessary. A small programme must be downloaded to install the strip, but a user can log in to their account on any computer that has the programme. There will also be a destination URL that users can access on computers on which they cannot download the software, and the team plans to develop applications for smartphones, and offer email alerts.

When the user installs it, it will ask them some questions about them and about their interests and preferences. The user is not obliged to enter any information, but the more that they do, "the better Circulate can bring content to you," Langeveld explained. He added that his team understands how important privacy is to consumers and stressed that Circulate will be very clear with regards to the amount of information it stores about its users and will give them an easy option to access or delete this.  "It won't just be buried in one of those user agreements that everybody just clicks through," Langeveld clarified.

The programme will also track your movements online and make recommendations for content based on these and the information you provide. Article suggestions will appear as links in the Circulate strip, and it might expand to offer the user three or so recommendations on a specific topic, or to ask or answer a user's question. As the technology develops, it will be able to gather new applications, so additional icons might appear on the bar that could offer a user access to their Twitter feed, for example.

A home base for users

Users will sign up for and download Circulate via a 'home base' which is likely to be their local newspaper. The Circulate strip will be branded according to the home base, so this newspaper brand will 'travel' with the user throughout their online experience. The user would be free to change their home base at will. Eventually the local newspaper, as a Circulate partner, would be able to sell advertising and do other kinds of marketing and promotion through the strip.

How it can make money for publishers

Although Langeveld does not believe that revenue from charging users will be "more than the smallest fraction of the total potential of Circulate," it will be possible to do that within the Circulate framework. If newspapers decide that they do have premium content which is unique and valuable enough that people are willing to pay for it, Circulate will facilitate this through a universal subscription to all multiple papers' premium content, or on a per item basis.

However, as stated above, Circulate's main aim is to increase traffic to newspaper websites. Langeveld pointed out that his team's research shows that in the US, web users spend only about 1.2% of their time online on newspaper websites, and traffic to newspaper sites accounts for only 1% of page views. "That really is the challenge for newspapers, to increase that percentage," said Langeveld. And Circulate hopes to do this by "constantly recommending journalistic content from newspapers and other news outlets the other 99% of that time."

The possibility for the papers acting as homebases to brand the strip also "has value" for local papers, according to Langeveld, as it means that their brand travels round the web with the user whenever they are online, thus constantly reminding them of their relationship with the paper. Circulate also intends eventually to include advertising on the bar itself, although the format has not yet been developed. Langeveld believes that there are opportunities for both national and local advertising. There would be the possibility to target users and therefore create more value, and participating papers could sell space to local businesses. He sees this as a good selling opportunity: "now you can reach our readers all the time when they're online rather than just the one or two percent that they're on our site."

Will it work?

Software development has already started and the Associated Press has agreed to allow Circulate access to its content. Langeveld confirmed that the company is planning a beta rollout with a group of newspapers and users in autumn. Could it be the solution that newspapers have been waiting for?

Many publishers seem to be concretely moving towards charging online, and others seem to be contemplating it as a solution to their financial difficulties and in an attempt to restore value to news and prevent it from becoming a commodity. The fact that Circulate would be able to incorporate this is thus a point in its favour. When asked if it could be compatible with Journalism Online, a start-up aiming to facilitate charging for content that has reportedly been in talks with many publishers, Langeveld said that it is something that his team has not explored, but that it was "certainly possible."

Increasing engagement time does indeed seem to make sense, although in terms of monetising it means that newspapers are still dependent on the advertising market. It is clearly something that newspapers should be working on themselves or through companies like Apture that try to keep readers on news sites through multimedia enhancements, but it does seem that Circulate can help in actually getting readers onto a site. Persuading readers to sign up could be tough, most likely requiring an aggressive marketing strategy, and the CircLabs team is wise to anticipate privacy concerns. Assuming that users do sign up, it is hard to say how many people will click through links and how often, but it seems as if it could well contribute to an increase in traffic. 

Russian news agency, RIA Novosti, is investing in training programmes to improve staff skills as an anti-crisis measure, it was announced in a press release.  

In January and June of this year, the news agency ran a series of lectures and seminars to train staff in multimedia technology for video recording and photo imaging, infographics, Internet search engines, "black PR" and legal risks in the media. The training culminated in two-week multimedia courses held at a summer school in the Moscow region. The classes, which started on June 20, are being held in the form of business games. "While the agency like anyone else is affected by the negative consequences of the economic crisis, we cannot allow ourselves not to invest funds in improving the skills of our staff," RIA Novosti Editor-in-Chief Svetlana Mironyuk said.

In this digital age where technology lends itself to information at one's fingertips, one interactive website shows that American reporters and correspondent wannabes may not find their dream jobs quite so conveniently. That is of course, unless their hometown is Atlanta, Boston, Los Angeles or New York.

WANTED Technologies, a site specialized in measuring hiring trends, reports that Los Angeles is by far the most lucrative locality for job-hunting journalists with a total number close to 2,000 who secured jobs in May.  Atlanta and Dallas tied for second place as the safest bets for media related work. Both cities boast 700 sealed deals, with Atlanta's score for supply and demand being slightly higher than in Dallas.

The Internet was responsible for Barack Obama's election to the White House, Arianna Huffington, founder of the Huffington Post claims. Although this statement will inevitably incite dissenting views, in the context of Huffington's talk on the power of the Internet it does not seem wholly unreasonable. Huffington was speaking at the Activate Conference 09, convened to discuss the social implications of the rise of the Internet and technology.  

The conference reiterated discussions of technological and cultural trends, which are conditioning not only how news needs to be presented, but how these new forms of diffusion can directly affect politics and society.

Citizen photojournalism agency Citizenside has partnered with French free daily 20minutes to launch a citizen journalism portal on the paper's website 20minutes.fr. In the area "la une des lecteurs" (the readers front page) there is a new section called "vos images" (your images) where readers can upload their photos and see them sorted and published.

Hélène Fromen, new media editor at 20Minutes said in a press release that "putting this contributative platform in place "confirms 20minutes.fr's capacity for innovation." She added that "with this service, we are deploying a true participative ecosystem around 20minutes.fr that treats our Internet readers as a potential new source of verified information and gives value to their contributions."

In November 2008, the New York Times' investigative journalist, David Rohde, was taken hostage by the Taliban not far from Kabul, the Afghan capital, where he was conducting research for his book.  His driver, Asadullah Mangal, and local reporter, Tahir Ludin, were also kidnapped. Rohde and Ludin escaped earlier this month and their freedom, say the press, would not have been possible without the self-imposed media blackout.

Thanks to the efforts of New York Times executive editor Bill Keller, for seven months news of the kidnapping did not enter the public domain. Fellow newspapers understood that lives were at stake and nobody was willing to compromise Rohde's safety by breaking the media silence. "But that was pretty straightforward compared with keeping it off Wikipedia," says one New York Times journalist.

The World Association of Newspapers and IFRA, the leading international associations for print and digital news publishing, have merged into a new organisation, the World Association of Newspapers and News Publishers (WAN-IFRA). The combined new organisation will represent more than 18,000 publications, 15,000 online sites and over 3000 companies in more than 120 countries. WAN-IFRA is dedicated "to be the indispensable partner of newspapers and the entire news publishing industry worldwide, particularly our members, in the defense and promotion of press freedom, quality journalism and editorial integrity, and the development of prosperous businesses and technology."

The CEO of News Corp.'s Dow Jones & Co is convinced that people will be willing to pay for digital content, a statement which will be welcomed by publishers currently developing pay models in an attempt to create revenue from digital editions of their news sites.

The Wall Street Journal, a News Corp. publication already charges for access to its online content. In the keynote speech at the official launch event for the PricewaterhouseCoopers "Media and Entertainment Outlook 2009-2013", Les Hinton suggested that Dow Jones is currently developing a technical application to facilitate the payment for the WSJ, other Dow material and some third party content.  Without offering great detail, Hinton revealed that the arrangement could include micro payments and subscriptions. 

We live in a world, not a village

The directors of international journalism courses talked about the importance of internationalisation and giving students a chance to interact with other students from around the world in a bid to understand the effects of global media in a local context.

According to Eric Scherer at AFP, the future of journalism will lie in enterprising journalists and their efforts to come up with journalistic solutions that will facilitate the communication process and continuously revise the business models in place. He also believes that a new mindset will eventually need to replace the typical journalist's attitude of today, as well as in the value of a broad general knowledge base - something that internationalisation makes possible.

Tomorrow's journalists: multimedia experts, gadget geeks, engineers and entrepreneurs?

The afternoon was kicked off with a look at the way technological progress had irreversibly helped modify the journalist's job description, as well as society's expectations of the news and its relationship with this.

Everyone agreed that the Internet had become a vital part of the journalist's toolkit and Google was specifically singled out as an effective research tool, particularly as a powerful search engine. Although, Andrés Azócar, journalism director at Chile's Diego Portales University said that as students were becoming more reliant on Google, they were also becoming less capable of retaining information for themselves.

After testing the practice with a small percentage of users, Google News has started recognizing Wikipedia articles as news sources in its round-up of the web's top stories. For many Internet users, the popular online encyclopedia represents a handy source to quickly learn about a subject that's in the news.

The number of Wikipedia links on the Google News landing page is not overwhelming; a recent visit revealed just three of the dozens of links on the site belonged to the online encyclopedia.

As the controversy over the recent election in Iran and the subsequent media response have made abundantly clear, social media like Twitter are playing an increasing role in the world of journalism. While today's working journalists must learn how these tools will affect their jobs on the fly, j-schools have a great opportunity to instruct the next generation of journalists before they enter the newsroom.

In a column on Mashable, Vadim Lavrusik - himself a journalism student at Columbia University - outlines "10 Ways Journalism Schools Are Teaching Social Media." Lavrusik spoke with professors and deans at some of the top j-schools in the US, who told him how their respective schools have integrated lessons about how new technology can assist in reporting and provide a tool for promotion and self-branding on the web. The questions Lavrusik raises regarding ethics and social media are perhaps the most intriguing aspect of the article, and could have real consequences for students.

As online news becomes more and more prevalent, with an unimaginable amount of information available at users' fingertips and Internet now ranked as US consumers' top way to access their news, how can media organisations make sure that readers find their articles?  Part of the answer is search engine optimisation, which is becoming an essential part of the daily life of a newsroom. For the printed product, newspapers must try to sell the paper as a whole; online, articles can attract traffic individually as readers come across them while searching for specific topics. It is therefore important that each story, rather than simply the site as a whole, is 'optimised' to appear higher in search results. Aside from highly technical aspects like HTML meta tagging, URL structure or site navigation, what can a newspaper do to optimise its content for search engines?

How to introduce SEO to the newsroom

One major potential stumbling block is that journalists might view SEO as a way to manipulate their stories and take away their true value. So the way it is presented to staff is extremely important. And indeed, it is crucial that newspapers do not get carried away with prioritising SEO above all else. Even Google advises creating content "primarily for your users, not search engines:" it is important to make your site easily accessible to search engines but still remain focused on your visitors' needs.

Clearly, it is important for all reporters to be aware of the ways that they can make each individual article more search-friendly. After all, journalists have always wanted their stories to be as widely read as possible, in print as well as online, and are likely to be willing to help make that happen. And often, the principles of SEO echo the principles of writing a good story: such as the idea that the first sentence should be a summary of the rest of the article, containing relevant concepts or keywords. One difference is that less generic, more specific works for SEO in terms of names or concepts. Google recommends shorter rather than longer titles.

Esa Peltonen, who has been working as a web analyst at the largest Finnish daily Helsingin Sanomat for three years, said that he has worked extensively with editorial staff, for example on how to use Google, to get an idea of how users will be searching and what kind of search words people are using. Head of audience development at the Telegraph, Julian Sambles, said in March that the paper was trying to give journalists "the knowledge and understanding that they need so they can apply it to their daily production process and make informed decisions about content when they're writing or publishing it." Thinking about SEO should be second nature, he added.

Papers must also consider their goals in optimising content for search engines. As Drew Broomhall, head of search at the Times explained, if you rank success by sheer volume of traffic, then you should "write the same as everyone else but more of it and more frequently updated." However, if you are looking to increase engagement on a specific subject you need more detailed keyword analysis and niche research.

One straightforward course is the need to stay ahead of the trends: predict what people are going to be talking about in upcoming months and provide appropriate content. "Fix SEO requirements into the editorial calendar," Broomhall suggests. Obviously much news is unpredictable, but there are some events that are year-in-year-out, or which are easy to prepare for in advance, such as an election or a festival. It is necessary to consider both specific, distinct events, such as religious holidays, and longer, less defined periods such as winter travel. Articles that contain links and that have been linked to by others appear higher in search results. Therefore, with annual events, it is beneficial to link to last year's coverage and make use of old content that already has inbound links to help promote the new content.

Hiring a SEO specialist?

As well as training all reporters to be aware of the principles of search engine optimisation, many newspapers have taken the step of hiring an in-house specialist. Ideally such a person would have deep technical knowledge combined with considerable journalistic experience, but such candidates might be hard to find. Peltonen comes from a business background, Broomhall from journalism and technology.

There are also many third party services available to news outlets, supplementary to the guidance of an in-house expert, such as Thomson Reuters' OpenCalais which recently announced deals made with the Huffington Post, DailyMe and the Mail Online. OpenCalais offers an 'Archive Express' feature which can tag an archive of up to 20 million documents in 24 hours. The service 'reads' and breaks down articles into their essential elements - who, what, when, where, how - and tags and sorts them so that it is easier to bring archived articles into 'related stories' sections and improve their search relevance.

Analysing traffic

A SEO specialist would be responsible for analysing traffic to a news outlet's site, looking at how readers find content, readership patterns and what methods of optimisation work best. Peltonen explained how he started off looking at basic data such as what are the top news stories, how many people are going where on the site, and started to work out how to increase traffic. His paper partnered with Microsoft to further analyse traffic data. Such traffic data analysis can be used to spot and develop potential niche verticals to focus on, for example, by looking at repeat visitor figures.  

Google keywords

Purchasing Google keywords to guarantee that news articles appear higher on search results is one of the more costly ways for news outlets to promote their content. Peltonen said that his paper frequently buys specific words, for instance for sports events, but stressed that it would be cheaper to improve the paper's SEO. Buying keywords could also raise ethical issues, depending on the words and their context. The Sun, for example, reportedly purchased the key words 'Natasha Richardson' immediately after the British actress's sudden death in March, in what appears to be a blatant attempt to profit from the tragedy. The Guardian came under considerable criticism last August when, apparently accidentally, it purchased the Google keywords "Madeleine McCann," giving any searchers the link to its coverage of the child's disappearance. The Guardian promptly relinquished the rights, and said it would review its list of keywords. Purchasing Google keywords in order to promote a product is common practice, but is it ethical for newspapers?

Evidently, SEO strategies are necessary in today's media landscape, not only to make more money but also to spread awareness of stories and help readers find what they are looking for and therefore should be embraced by journalists and editors as well as publishers. Search engine 'friendliness' should not be prioritised over good, accurate stories but it should be used to promote such content. Journalistic training is vital in order to optimise each individual article, and larger strategic steps should be taken by editors in conjunction with SEO specialists.

On Tuesday 23 June at 14.00 London time, Drew Broomhall, Head of Search at the Times of London will be speaking at a WEF webinar on "How to teach your journalists to write for the web." More details here.

Nine projects with a strong focus on crowdsourcing, mobile technology and digital investigative journalism have been named winners of the 2009 Knight News Challenge.

The winners (see below for details) will each win a share of a $2 million investment fund that is part of a 5-year $25 million global initiative set up by the Knight Foundation. The organisation is offering financial assistance to enterprising groups and individuals committed to developing and delivering "bold community news and social media experiments."

News publishers, moving with the irrepressible technological pull of modern readership desires, and the financial necessity of adapting to advertising changes, have shovelled huge amounts of money and effort into the development of online editions of their titles. The aim was to increase revenue from the Internet editions faster than money was being lost from the printed editions. This was a risky, but apparently necessary gamble and the final result is yet to be seen.   The latest rounds of industry analysis, however, suggest that online editions will not be able to save their printed sisters financially, as the latter's traditional sources of revenues continue to drop disproportionately to the incomes generated by new ventures.

The analysts at 24/7 Wall Street maintain that even at companies of which 15 per cent of their sales are generated by online projects, this does not provide a sufficent base to maintain a substantial editorial and business staff.  Moving content online is a palliative, which may "bring in additional sales but it will not do anything more than buy time for the industry to find other solutions".

Yesterday CBS News revealed its new site, which aims to ease navigation and put more focus on video content. The CBSNews.com landing page now features a mix of the latest news articles, pictures and video, with prominent placement for CBS exclusive content from the site's blogs.

"The new design and platform looks to capitalize on the legacy and strengths of the CBS News' brands, while leveraging the web's ability to help us dramatically expand our coverage, showcase our strength in video, and drive greater engagement with our audience," said Joe Gillespie, executive vice president of CBS Interactive Technology & News.

"The future of online writers and journalism in the Gulf is very uncertain," said Saudi radio journalist Samar Fatany. Fatany arrived at this conclusion based on the outcome of a workshop organized by the International Research and Exchanges Board (IREX) to address the challenges of mainstream media in the Gulf.

At the workshop, Gulf online writers, journalists and media professionals from Malaysia, Eastern Europe and the United States (such as senior newsroom editor of the Huffington Post) gathered to debate the role of new forms of media that are changing and reshaping public debate and discussed how to generate more revenue online. The date and location of the event is not disclosed in the article written by Fatany posted on Al Arabiya.com.

The CEO of Bloomberg's Multimedia Group has outlined his vision for a 'global spanning news network', which prioritises the development of mobile news diffusion, placing a particular emphasis on the use of original video content.   Andrew Lack, eight months into his position at Bloomberg, confirmed that his reputation for being 'an early digital adaptor' still applies as he spoke at last week's Advertising 2.0 event.  

Lack expressed his belief that the mobile screen would become as significant as that of the PC and the television in the future of news diffusion.  The venture is based on the conviction that readers will pay for and advertisers will be eager to  associate with the news as presented on the mobile screen, more than they have been willing to do so with television and Internet forms.   

A lobbying campaign in the UK has called for the government to up the penalties for online filesharing, a practice in which over 7million UK residents regularly partake. The campaign, echoing that of the French government, takes an economical outlook, claiming that illegal filesharing is costing thousands of jobs in the UK and is denting the Kingdom's already slumping GDP. Is this a similar phenomenon to that which is causing UK and Western newspapers to shed staff at an unprecedented rate? Can newspapers, whose bottom line many consider to be suffering from digital content, learn from the plight of the music and entertainment industries affected by filesharing?

Yes and no. 

Guardian editor Alan Rusbridger and Labour MP Tom Watson go head-to-head on Twitter, as Watson and the Daily Mail accuse the centre-left paper of going too far. Last week, the newspaper went ahead with a front-page editorial urging the British PM Gordon Brown to resign.

Daily Mail obsessed with idea of Guardian 'putsch' (in collusion with BBC?). A question of media ethics, apparently. http://tiny.cc/7Wp3M"

And so went the tweet that started it all, with Rusbridger linking to the Daily Mail article, in which Stephen Glover asks "Was it [the Guardian] trying to orchestrate events so as to secure the resignation which it had called for in its editorial?"

The Apple iPhone 3GS, premiered yesterday at Apple Inc's Worldwide Developers Conference in San Francisco, boasts an array of important new features for the newspaper industry and journalism at large. Perhaps most pertinent is the development that content can now be purchased from within iPhone applications. This new functionality presents newspapers with the opportunity to employ subscription and micro-payment structures to monetize the delivery of their content to their mobile phone readership.

Given the recent developments in the newspaper industry, such as the 'secret' meeting held in Chicago organised by the Newspaper Association of America to discuss how to monetise online content, it seems the question is no longer whether papers will begin charging online, but when, and how. And with regards to the iPhone 3GS, will they allow readers to continue to access their content for free, maybe making it harder to shift them to a pay structure in the future, or will newspapers seize this opportunity and begin charging readers as soon as the new OS is released?

A thirteen-year old Scottish boy is one of the latest entrepreneurs to get involved in the web news business.  Six months ago, schoolboy Scott Campbell launched NetNewsDaily, a site which aggregates and summaries global news stories, "so that people with little or no time are able to read it without rushing".

In an interview with the Guardian, Campbell described the functioning of the site and how he maintains a good work-home balance.  The site reportedly receives around 1,000 to 1,500 uniques a day, a number that Campbell and his colleague Nathan Adam hope will triple within a year. To begin with, the project was funded entirely by the teenger's own pocket money, but now the site gathers around £150 a month in advertising.   According to Campbell, advertisers normally approach the editors via Twitter or email.  NetNewsDaily have also done several sponsored posts to boost revenue.   

The city of San Diego is a microcosm of the current battle raging between the new and the old for the headlines of local news. As American cities struggle to maintain their regional papers, online initiatives are springing up to fill the gap left in community reporting.  Now California's second largest city is covered by three reporting projects, functioning on very different business models.   

The classic first: the San Diego Union Tribune is the city's only newspaper, which has an apparently bleak future.  Revenue from advertising has dropped by 40 per cent from 2006.  In March, a buyout shop, Platinum Equity, eager for its first publishing venture, announced that it would buy the paper.  Last month the buyers revealed that 200 of Union-Tribune staff would be made redundant.  However, it seems that the cutbacks at the Union-Tribune have not damaged its online edition, which averages 1.3 million unique visitors a month and racked in an estimated $10 million on $18 million in sales last year.

The New York Times online no longer has any readers.  It has users. Speaking at the CaT: Creativity and Technology conference today, held by Advertising Age and Creativity,  Derek Gottfrid, senior software architect and product technologist at The New York Times, explained the reasoning behind this linguistic change.

"When we think traditionally about creation [at The New York Times] it was limited to people within the Times," he said. "We created for readers ... [for whom] it was a passve experience. But as we moved online, we wanted to move people from readers to users."

Amidst the doom and gloom of newspaper closures and declining advertising revenue, it makes a welcome change to report on the launch - albeit online - of a news site.

Headed by Basque firm Hispa Vista, Globedia is entirely and exclusively written by the online community. According to El País, the website's aim is to "offer people information published by anyone with a desire to express and spread an idea or thought on current affairs and general interest issues."