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Like most content creators, the Telegraph Media Group has always focused on increasing Web traffic by directing a maximum number of users to its Web site, Telegraph.co.uk, thereby increasing digital revenues through advertising. But times are changing, online ad revenue isn't enough, and TMG has come up with a new plan.

TMG's digital editor, Edward Roussel, told MediaGuardian today that the publisher will stop chasing everyone and instead focus on the "three Cs": content, commerce and clubs, with the hope of building a more sustainable business model.

For more on this story, please see our sister publication www.sfnblog.com

The Australian media regulatory body is set to start using social media, having appointed a former newspaper editor to create its social media strategy.

Tom Burton, former executive editor of broadsheet newspaper the Sydney Morning Herald, has been appointed to the Australian Communications and Media Authority (ACMA) to oversee its government 2.0 and social engagement strategies.

Burton was previously working in the US as the Communications and On-Line Director of The Center for American Progress. His role involved implementing web 2.0 and Gov 2.0 practices, that is, changing how the government used social networking sites, blogs, video sharing sites and wikis to interact with the public. He has also worked as a ministerial adviser to a former Australian Minister for Communications.

Yesterday, following months of deliberation, the New York Times announced that it was to go forward with charging online, with a plan to implement a metre system in 2011. It is the biggest publisher yet to lay out paywall plans, and the move is undoubtedly highly significant for the newspaper industry as it struggles with a failing business model. Will this save the New York Times? Could it signal the end for free online content?

Similar to that used by the Financial Times, a metered payment system would allow readers to access a certain number of articles free per month, and then request payment for more: a flat fee for unlimited access. Print subscribers will continue to have free access, even those who subscribe to just the Sunday paper. An online subscription will also cover access via smartphones. The first click free from search engines, which is used by the Wall Street Journal, will also apply. More details such as pricing have been released yet, and the publisher's statement said that the next year will be used to build "a new online infrastructure designed to provide consumers with a frictionless experience across multiple platforms."

A metered system rather than a more fixed paywall has the advantage of not alienating the casual reader who can still visit the site free on occasion, and not angering journalists by blocking off specific articles (an issue with the Times' previous attempt at charging online, TimesSelect). "It allows NYTimes.com to remain a vibrant part of the search-driven Web," reads the Times memo sent to staff by executives Arthur Sulzberger and Janet Robinson, published by Poynter.

It does have potential flaws, however. Before the NYT's announcement, Reuters writer Felix Salmon criticized the way that the FT's flat fee system does not actually work like a metre: suggesting that instead the New York Times should implement a payment process under which readers are charged depending on how much content they consume. And presumably those who are determined not to pay will find ways around the paywall, using multiple accounts, for example.

The Financial Times welcomed the New York Times' decision, according to the Guardian, with CEO John Ridding saying "We welcome the New York Times' new online business model, which is similar to the FT's. We believe in the value of quality journalism and we are pleased that others feel the same way." The FT recently announced that for the first time, its content revenue was greater than its advertising revenue in 2009, after raised cover prices and more online subscribers signing on.

The FT now has 121,000 subscribers. Going by the pricing on the FT's website, it seems that they pay between €186 and €363 per year (depending on whether they choose a standard or premium subscription). Working on the assumption that about half of subscribers pay for each (and that the FT is not counting joint print-online subscribers in this figure), that would mean that the paper could be bringing in something in the region of €33 million from its paywall in direct revenue from readers. And the Wall Street Journal, which offers a different kind of paywall, has an estimated one million paying online subscribers.

This figure is encouragingly high, but how much encouragement can the NYT take from this? As a general interest paper with the most popular website out of all US papers, the Times has a far bigger pool of potential subscribers. But the FT's specialist financial content is something that more people might see as worth paying for. Indeed for some, it is news that is necessary for their business. And with the FT's main international rival the WSJ also charging, there is not an ubiquity of similar news free on the web.

The New York Times does seem to have a better shot at making charging for online content work than other US general interest newspapers. Its status as the number one national paper is largely unquestioned. It has always made a greater proportion of its revenue from content than most newspapers do, receiving 55-60% of its income from advertising compared to a typical figure of 80-85%. The current price for a print subscription is high, at between $550 and $770 a year, depending on location and offers, but many people are still prepared to pay this: more than 800,000 continue to renew their subscriptions, according to the NYT's David Carr.

Given the paper's financial situation, it is unsurprisingly that the paper is looking at changing its business model. Despite its reputation and high number of website visitors, financial constraints have pushed the New York Times into carrying out lay-offs and pay cuts. Mexican billionaire Carlos Slim came to the publisher's aid last year with a $250 million loan, but if the paper is to continue to produce top-quality journalism, it needs a steady revenue stream.

Poynter writer Rick Edmonds maintains that the NYT's decision to charge "makes business sense." He believes that the Times will not "lose any meaningful number of unique visitors," and agrees with Ken Doctor that paying users represent a significant targeting advertising opportunity. The Times' memo sent to employees said that executives expect that "digital advertising will continue to be the major contributor to our success on the Web."

Slate editor Jack Shafter is critical of the NYT's strategy, judging it "too easy for freeloaders to game their way around it" and "a waste of the gargantuan audience they've attracted." He suggests that looking into improving web advertising would be a better way to go forward. Jeff Jarvis argues on his blog BuzzMachine that the NYT's plan will end up charging "the readers who are worth the most while serving free those who are worth least," which he believes does not make sense. 

With the New York Times on board, efforts to charge online are likely to speed up. Rupert Murdoch's News Corp publications are expected to introduce paid online content in coming months, and there is an increasing sentiment that it just doesn't make sense to give away content that should be seen as valuable. Not everybody agrees, however, and over at the UK paper with the most popular website, Guardian editor Alan Rusbridger has said that his publication will remain free online. Others will undoubtedly stick to a similar course and provide free alternatives, making it harder for those who do charge. Which business model will eventually prove more successful? 

Tom Boswell's usually revered sports column fuelled a not insignificant number of outcries from WaPo's most fastidious readers back in November, when it graced the publication's website littered with errors and typos. At the time the Post's ombudsman, Andrew Alexander, explained such occurrences as an undesirable side effect of tighter deadlines and fewer copy editors, after recent jobs cuts and a total of four buyouts since 2003.

But despite complaints from agitated readers, Boswell's typo strewn offering has been by no means an isolated case, and eagle eyed grammarians have been quick to point other errors as and when. Many ask pertinent questions, such as Phillip K. Cohen: "If they don't care about basics like grammar and spelling, how much do they care about factual accuracy?"

New media skills are becoming key for journalists, as social media such as Twitter and Facebook are increasingly used for sourcing information and distributing articles. So in the future, will all journalists need to know how to write code as well, The Guardian's Digital Content Blog asks?

One on level, coding appears lucrative, with former Daily Mail journalist Greg Hadfield founding football news website Soccernet and then selling it for $40 million.

The future of Twitter is mobile phone applications, says Jean-Sébastien Cruz, CEO of Netco Sports, France, speaking at the WAN-IFRA conference 'Using sports news to optimise your revenues'.

He points to some important trends in the areas of social networking and mobile applications. Newspapers that create pages on Twitter find themselves on the same level as any user, he says. The iPhone has the fastest penetration we've seen, and is rapidly changing the way we use the web, pressing buttons rather than using URLs. The Apple tablet is coming soon. Apple makes payment easy through the centralised App store, and provides a robust software development kit. And sports apps make up a substantial part of the massive growth in app downloads.

So what is NetCo Sports' strategy? Their objective is to have 2500 apps in 15 sports worldwide by 2012. They have created 200 iPhone apps in the field of sport so far, and their first was launched in 2008. Each one is available in five languages, and recognises the language of the phone automatically. A search for football in the Apple store brings up their Football 10 app. He calls this an encouragement to arrive quickly and be present early. His company has a 25% market share in France, with 30 million pages read through their mobile apps. Canal+ is their advertising partner, and receives traffic and visibility from the arrangement.

"Blogging is the biggest change to BBC journalism", Kevin Marsh, the head of the corporation's College of Journalism, said at the Journalism rewired conference. He added that blogging by senior figures like Robert Peston and Nick Robinson has helped to fundamentally change the way BBC delivers its news.

Kevin Marsh told conference attendees that in the last couple of years, the BBC had shifted its news focus away from its traditional TV bulletins, adopting a "live and continuous" model centered on multimedia content on the web, according to the PressGazette.

On Friday, the news broke that Rupert Murdoch was to make good his promise of preventing aggregators from crawling his websites, by blocking NewsNow from all Times Online content.

In a statement, News International said:

"NewsNow has been using Times Online content as part of its paid-for, commercial as well as free services. They have continued to do so despite our direct requests for them to stop. As a result, we have taken the decision to disallow their indexing of our content."

Most of Google's news tools are fairly self-explanatory. Fast Flip enables users to flick through different news sources. Living Stories collects all the developments about a single story on a single URL. And of course Google News aggregates news, and has been a source of ongoing conflict between Google and news publishers. But Google Wave notoriously confuses its first time users. There's even a gently mocking website dedicated to things that are easier to understand than Google Wave.

First launched as an invitation-only preview, Google Wave is billed as both a conversation and a document. It's a little like email, but also real-time and collaborative. One potential use of the tool is as a platform for collaborative journalism: different participants could add notes, information and images to a story.

It can also be used for community building, and the blog Journalism 2.0 has offered one possible example of what this might look like. A guest post by Hilary Fosdal, the interactive content manager for Barrington Broadcasting in Illinois, explains the way that the Chicago Tribune's RedEye website uses Google Wave.

Towards the end of last year, Rupert Murdoch, head of News International, spoke out against news aggregators. In an interview with Sky News Australia, he condemned the likes of Google as nothing more than "thieves", intent on stealing content from his newspaper's websites for their own benefit. The media mogul has long wielded threats of removing all News International articles from search indexes and implementing stringent paywalls around all his websites by the end of 2010.

It's only January, but Murdoch has already set about putting his plans into action: On Friday, the Guardian reported that News International is to prevent the aggregator NewsNow.co.uk from linking to content found on the Times Online website, by changing its search engine settings via the robots.txt protocol.

A study into the usage of the microblogging site Twitter has revealed that whilst 60 percent of Internet users in France are aware of this sites existence, a mere 9 percent are active users. But things are changing.

According to comScore, 1.5 million French Internet users successfully surfed their way onto the site last October - pretty much a volte face in comparison to the miniscule 78.000 unique visitors the site received in October 2008.

The Pulitzer Prize is once again updating its criteria to fit with the changing face of news reportage.  The Pulitzer Board had changed the criteria last year to allow entries from non-print newsrooms as long as they were "primarily dedicated to original news reporting and coverage of ongoing events."  This year, they went a step further and are accepting entries form any Internet-only publication as long as it is published at least weekly. 

In the words of the Board, nominations must be from "a text-based United States newspaper or news site that publishes at least weekly during the calendar year and that adheres to the highest journalistic principles."

Twitter is changing the way almost every form of business is conducted. As reported by Media Guardian, its newest conquest is local tourism and town information. Darlington, a town in north-eastern England, has just announced the hiring of a Twitterer-in-Residence.

Mike McTimoney, a schoolteacher, will use Twitter to promote local events and to inform people about local news. He was already an avid Twitterer when he signed on for the gig, which will pay him £140 a year for his services. He tweets under the name TheDarloBoard.

Sam Zell, owner of Tribune Co. which includes titles the Chicago Tribune and the Los Angeles Times, has welcomed Rupert Murdoch's charge for paid online content, saying he is more than happy for the News Corp CEO to "take the first sword" in the battle.

"I'm more than willing to let Rupert take the first sword," said Zell on Tuesday morning as part of a round-table discussion on CNBC's Squawk Box. "And if it works, then I think everybody's going to follow him, and should have in the first place."

A recent survey has found that iPhone owners are more enthusiastic about paying for digital content than owners of other brands. The data from the Olswang Covergence Survey 2009, a UK law firm, revealed that 30 per cent of iPhone owners would be willing to pay to read news on their mobiles, whilst only 19 per cent of other mobile phone owners would do the same.

Biz Stone, co-founder of Twitter, said that he would "love to see what happens" if Rupert Murdoch goes ahead with his plans to block News International titles from Google's search index and implement his proposed paywall. Speaking at an event organised by the National Endowment for Science, Technology and the Arts (Nesta) in London, Stone described the media mogul's schemes as futile and likened them to an attempt at putting "the genie back in the bottle", the Guardian reported.

In light of Murdoch's recent accusations that Google and other web companies are "stealing" content from his titles, Stone responded that the news chief should instead be "looking at it as an opportunity to do something radically different and find out how to make a ton of money out of being radically open rather than some money by being ridiculously closed".

After announcing late last month that it would create the role of Social Media Editor, the BBC has appointed Alex Gubbay as the first to fill the position.

Currently the Interactive Sports News Editor for BBC Sport, Gubbay will commence his new title in January.

It has been a rough couple of years for the newspaper industry with the recession taking its toll on the financial stability of many organisations. In the past year alone at least ten publications have filed for bankruptcy and many have been forced to close their doors. With newspapers treading fast to try to keep their heads above water many have cut back funding for more costly types of news. One of the first things to go has been investigative journalism, considered by many publications to be a luxury. The time and investment of multiple resources in a single issue is something that many publications simply can no longer afford.

These cuts have raised alarm bells. The potential loss of 'the fourth estate' and 'government watchdog' have united many in the cause to protect the practice of journalism, even if the business and profitability of it is doomed to fail.

One method suggested to preserve this type of journalism is to run as a non-profit organisation. Seeking the status under the claim that journalism is a 'public good' publications are free from commerical pressures and the disappointment of dwindling circulation figures, relying only on donations from those who feel the cause worthy enough.

It is at this point that the Texas Tribune enters the scene. The online-only news site launched early last week as a non-profit venture in an attempt to fill a gap in quality local journalism in Texas. The Editors Weblog spoke with editor-in-chief, Evan Smith to look at Tribune's website and non-profit ambitions in closer detail.


The inspiration:
The big name in non-profit news is ProPublica. Led by former Wall Street Journal managing editor Paul Steiger, the organisation began publishing in June 2008 and has consistently drawn in large sums of donations, with key sponsor the Sandler Foundation contributing annually. ProPublica, which will write an article then offer it to a newspaper to publish, has carried out some impressive investigative feats to date, most notably its collaboration with the New York Times, published in August. The 13,000 word article which cost an estimated $400,000 to produce examined the events that took place at the Memorial Medical Centre following Hurricane Katrina. The piece highlighted the importance of such investigative journalism and made the need to save it even more apparent.
 
The Texas Tribune aims to achieve something similar on a smaller and more political scale, offering Texans a news source designed to compliment local newspapers that already exist: "We've made a point of not presenting this as a binary choice: A or B. We believe it's additive: A and B. Read your local paper and read us. In fact read as much stuff as there is out there" says Smith.

"We're simply presenting ourselves as one in a series of things that you need to read and listen to and view and access if you want to be a thoughtful and engaged Texan." 

In his first posting on the website Smith talked about what the Tribune was attempting to achieve: "What we mean to do on an ongoing basis is right there in our stated mission: to promote civic engagement and discourse on public policy, politics, government, and other matters of statewide concern."

In ProPublica fashion, the Tribune has said that all the information published on its website is up for grabs for other media organisations as part of a content-sharing plan designed to aide other reporters who might not have the time to look into an issue in depth.  Matt Stiles, one of the Tribune's staff reporters writers told Poynter Online in an interview: "Ultimately, we'd like to tell every paper in the state, 'If you like this data set, just take it'."

"I hope reporters will come see the information, download it, remix it and be creative with it."

The build up:
In July this year Smith announced he was leaving his position as editor-in-chief of established Texas Monthly magazine to take up the post as CEO and editor of the Tribune. A few months later, the Tribune added Elise Hu, Emily Ramshaw and Matt Stiles to its list of experienced journalists.

In an interview with Poynter in September, Ramshaw talked of her decision to join the project: "I feel, and still feel, that the newspaper business is in serious crisis. I'm not content to cling to a deck chair and go down with a sinking ship."

Ramshaw worked for The Dallas Morning News for six years, the last three of which she was state investigative reporter.  "We're trying to prepare for the next incarnation of journalism. If this venture is going to work, it's going to work because serious, talented journalists were brave enough to take the risk," she said.

The Tribune has built up a selection of notable reporters willing to do this and Chairman and co-founder John Thorton had been quoted as saying: "We didn't hire journalists out of work. We hired reporters who their editors were pissed off that they lost them."

Smith and Thornton worked hard on securing donations, with Thornton himself donating $1 million to the Tribune. In early October the founders confirmed they had received a further $750, 000 in grants from the Houston Endowment and the John S. and James L. Knight Foundation. The Tribune is now only slighty short of the $4 million target it needs to continue running for two years, with a current total of $3.7 million.

The sum is considerable for a start up website, as paidContent's Staci Kramer has noted: "Unlike some of the new crop of local and regional news startups, the Tribune is launching with enough money for a well-paid staff of 16, including 11 reporters," referring to salaries of $315K for the editor in chief, and up to $90K for seasoned reporters.

As for promotion of the site itself, Smith told the Editors Weblog just how useful social networking sites have been. Regular updates for the public on the status of the site via Facebook, Twitter and the site's own newsletter built up a sense of curiosity over what exactly they had in store for last Tuesday's launch.
 
"We've been very aggressive on Facebook and Twitter both to promote the content and also to connect with our community of followers" said Smith. "We've also used both to aggressively push for funding. We've generated quite a lot of memberships in the Tribune which are much like memberships in public radio by pushing over Facebook and over Twitter messages that relate to our fundraising campaign, and they've been very successful," he says, citing the 1400 founding members who have given between $50 and $5000 to the Tribune out of their own pockets.

What does the site look like?
The website debuted with top stories on the mistreatment of disabled children in public schools, the Democratic lean of El Paso in an otherwise Republican state, and the results of a poll carried out by the Tribune and the University of Texas.

The site itself is divided into ten pages, the organisation of which differ from your average news website. Offering 11 databases under a section titled 'Library' for further reading, the databases contain information ranging from federal campaign donations, gubernatorial appointees and lawmaker spending. In addition to this there is a complete electoral directory of every Texan senator and governor- the site essentially offers a single space for complete personal and political data on the '242 occupants of the state's highest offices'.

It is clear that a lot of time has gone into collaborating this research, and according to the Nieman Journalism Lab, the Waco Tribune-Herald has already taken advantage of the new resource and published some Tribune content. 

Aside from the databases, the site boasts eight of its own blogs and links to some 25 others; has a 'topics' section where stories can be found based on theme; a calender, where information about local events can be found or submitted; and a 'Tweetwire', a Twitter feed from all Texan politicians on the website's front page.

Compared to the recent launch of another local non-profit news website, Oakland Local, the Tribune's website is much more sophisticated. The Texan team have embraced the capacities of the internet and technology to their full, utilizing social media, widgets, videos, blogs and mobile applications- something Smith believes to be key to the way in which the use of media is changing.

"In consumption of media people are paying more attention to online media today then ever before," say Smith. "I look at my almost 13 year old daughter and how she consumes media and it's not at all in print it's almost entirely online and I think that's the trend line."

Smith suggests that publishers need to adapt to measure up to this changed method of consuming news: "You cannot simply go out and record the news, present that to people and believe that that's going to be enough. You need to give them the tools to better understand their world, to better know their state, to better know the people they elected, to better hold them accountable and that often is all not simply conventional reporting but the amassing and presenting of data that allows people to access the world in which they live from a more detailed level."

Why will the Tribune succeed where others have failed?
Whilst successful local non-profit news publications do exists, the Voice of San Diego and the MinnPost to name a few- there are also notable failures such as the Rocky Mountain Independent and InDenver Times, two online start-ups founded by Steve Foster earlier this year. How will the Tribune ensure that it doesn't suffer the same fate?

Smith says that the Tribune essentially has a better business plan, arguing that the RMI and InDenver Times failed because they were run by journalists, not business people and "didn't really have a plan for how to make the model sustainable."

Part of the reason the Tribune is choosing to remain online-only is because "the cost of printing a print publication for postage and paper and print facilities is so expensive that you reduce your overhead dramatically and therefore make it much more likely that your business model will sustain."

Of course the Tribune's has also managed to raise a healthy budget, further insulating itself against some of the problems faced by other publications. "Money is, as in all things, the mother's milk of your operation," Smith says, continuing on to mention that the having the financial capacity to buy the latest technology and hire top journalists will "go a very long way to allowing us to do our best work."

Smith's views bear resemblance to industry commentator Alan Mutter, who recently critized many online non-profit publications for not being business-minded enough. Mutter accuses these publications of "a suicidally stubborn determination on the part of the organizers to be in the business they want to be in, instead of attending to the business they need to attend to," and he argued early last month that, "A business, especially a start-up, requires far more than passion for the work. It requires close attention to the nuts and bolts of raising money, making sales and controlling expenses."

How will the Tribune navigate ethical issues?
A nagging question over the non-profit model is how publications will be able to resist influence from major donors. Smith argues that the seperation between donors and the editorial team is no different to the situation between advertisers and editorial: "I edited a magazine for nine years in which we had big advertisers who also happened to often be the subject of stories and the transactional economy that supports the operations of a for profit publication has no relationship what-so-ever to the journalism inside, or it shouldn't anyway, not at a good magazine and not at a good newspaper."

"Just because someone advertises doesn't mean you go easy on them or you go hard on their competitors."

Nevetherless, the non-profit news model is still in early stages and very dependent on the income from donors. Even for-profit news publications have not been immune to advertsing clients flexing their muscles in tough financial times, with a Detroit paper recently being accused of reporting on private health care following a request from client Humana (who subsequently purchased an ad next to the story).

What would Smith do if he was approached by a donor to cover a particular story? 

"Donors don't expect that were going to write about their issues or about their enemy's issues in a negative way, they're not looking for us to take sides- they're supporting the principle that hovers above all this activity: that journalism in the public interest has value."

"Any donor who is unhappy with the coverage we provide because of such an expectation is welcome to his or her money back," he says, adding: "I'd rather lose my funding then lose my integrity."

So are non-profits the next incarnation of journalism?
The wider debate on whether or not non-profits are the future of journalism has been raging for a while. Online magazine, Slate's Jack Shafer has weighed in for the negative: "In the current arrangement, we're substituting one flawed business model for another. For-profit newspapers lose money accidentally. Nonprofit news operations lose money deliberately."

Thornton, the Tribune's chairman, hit back at the remarks: "I call it the Stockholm Syndrome. They are sympathizing with their advertiser-captors."

So who is right? Is the non-profit model the future of journalism?

Yes and no. It is unlikely to become a general solution for newspapers simply because of the huge sums of money involved, but for nieche reporting and more time/fund consuming journalism such as investigative reporting, it could definiatley be a viable option.

The idea compares favourably at least to the suggestion of government bailouts. As Thorton wrote of the "obvious fox-in-the-henhouse issues that arise--to mix animal metaphors--from government watchdogs funded out of government coffers."

As the first serious, state-focused news site with a decent enough amount of money behind it and what seems to be the right attitude toward embracing the capacities of the digital age and the changing face of journalism- whether or not the Texas Tribune succeeds will be key to the way in which the non-profit model is viewed.

As Tribune reporter Christe Hu suggests: "Journalism is at a crossroads right now. We're seeing not just survival of the fittest but a 'mutation of the species.' "

"I think the non-profit model has just as good a shot as anything else."