Spain: how a free paper's innovative newsroom works

Gaceta de Prensa explain's the innovative daily publication strategy of Spain's newest free paper, Qué!," which was launched in January and has already topped circulation of 20 Minutos and Metro. The system facilitates its publication of distinct daily editions in 12 major cities. Que! uses Protec MILENIUM, CICLON Plan Manager and COMMS, a combination of technologies which enables information to be sent by ADSL from each local market to the central newsroom in Madrid where the 200 distinct pages of local editions are formatted only to be digitally transferred once again to one of the paper's 15 printing locations in Spain. Other cool aspects of Que!'s system are the capability of its editors to survey and edit all editions in real time and a projector which they have installed in the central office that allows the whole newsroom to watch each edition's development at any time without leaving their desk. Not a bad start for editions of this free paper which reached a circulation of a million within a month of its launching!

Source: Gaceta de Prensa