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The New York Times is to develop its website by launching a new "Instant Op-Ed" feature next month, according to Editorial Page Editor Andrew Rosenthal.  The new feature will enable NYTimes.com to post expert viewpoints on breaking news almost immediately.

"Our Op-Ed now is very rapid response, but it is at the most the next day," explained Rosenthal. "We are looking at a way to take advantage of the expandability of the Internet, the back and forth of it and the instantaneous nature of the Internet."  

Three editors and a Web producer are gathering a list of experts on a variety of issues, who will be ready to provide quick comments or columns on issues in the news.   There will be a dedicated Web space for the comments, and readers will also be able to comment. 

Rosenthal noted that this initiative is the first collaboration between the Times' editorial page and the news department.  Jill Abramson, managing editor, described the development as "a blended kind of journalism"  which "convenes outside voices" to discuss their news.  

Source: Editor and Publisher

The city of Alexandria, Va. could pass legislation creating a local "do not deliver" list to stop unwanted newspapers, Editor and Publisher reports.

Newspaper circulation managers are likely to be irked by the proposed Do Not Deliver list (similar to the Do Not Call list for telemarketers), where residents can "make their desires official," and would institute fines for violators.

According to The New York Observer, Twitter has now emerged as a "legitimate news aggregator."  Twitter has been the topic of news and tech blogs since its launch, but its hypertrophy as an online source for news was during the attacks in Mumbai.

Twitterers were the first on the scene - long before TV and newspaper reporters. 

Photos are doctored, enhanced or manipulated by news organizations on a regular basis - and not necessarily maliciously.  Sometimes a photo needs to be "enhanced;" for example, a journalist makes tonal adjustments or noise filters to more accurately reflect the environment in which a photo was shot.

Photographer Mark Hamilton offers a new way to describe "enhanced" photos that gives a reader a clear idea of what's been done.  Adopting a system that readers understand, "in terms they understand," is the next step toward "transparency" for journalism, establishing a level of honesty about process and allowing readers to "judge veracity."

Helium is an online company that describes itself as, "the online spot to learn what you need to know and share what you know." It combines citizen journalism with peer rating in order to provide a plethora of articles on just about any topic.

Helium brings together a system of news and information combined with a place to submit articles. It even has a "marketplace" where publishers can post topics for people to write about - sort of like a publishers à la carte classified space.

It is a place for readers to find articles that interest them, writers to write about topics that they know and understand, publishers to find articles and non-profits to voice their issues.

It is a unique system of sharing content, ideas and knowledge. It will be interesting to see what the future holds for Helium, if the current system will hold up and retain its credibility.

The Editors Weblog interviewed Peter Newton, the VP of business development at Helium.com to get a better idea of how the site works and what their goals are for the future. Newton has worked at Monster.com and The Boston Globe where he was the vice president of advertising.

EW: What is your selection process for articles and writers?

PN: Helium represents the first true meritocracy in the publishing industry. Helium welcomes anyone and everyone to join its community of writers.

We don't select writers; they naturally come to the site and write to areas in which they have an interest (in many cases, a passion) in sharing their knowledge or opinion. Once members join, their work is evaluated by other members though our peer-review rating system.  In essence, Helium brings order to the chaos of user generated content. Its patented peer review rating engine elevates the best quality articles.

After a writer submits an article, he/she is presented with two anonymous articles in the same topic area to rate in an "A versus B" comparison. Through the wisdom of the crowds, the best articles rise to the top, resulting in a rank-ordered list for every topic.

The end result is that the best writers are promoted, recognized and rewarded for their work.

New titles are introduced onto the Helium site through members, partners and directly by Helium staff.

EW: Where do you draw the line between journalist and citizen journalist?  What about between citizen journalist and blogger?

PN: Citizen Journalism is a very awkward term. Quality journalism demands its participants to be objective, ethical and methodical. Research, fact checking and skillful interviewing techniques are critical to the art. It's not obvious that what we are starting to call citizen journalism possesses any of these traits. I'm certain that the Columbia School of Journalism doesn't teach that the art of being a world class journalist is to be in the right place at the right time. Citizen Journalism seems to be migrating to each individual's "15 minutes of fame" and further and further away from journalism. It might be fun to watch - but so were the lions and Christians in the Roman Coliseum.

With that said, Helium is not really concerned with categorizing or labeling different types of writers.  We have created a platform for people to express themselves in writing across a wide variety of topics in a civilized and substantive way, and then have the community sort for quality.

Helium is a site for writers that fills a unique role in the publishing industry. In doing so, we are representing a new classification of online writers.

Our community of members includes professional writers, freelancers, subject matter experts, students and the expert next-door.

We are not attempting to replace investigative journalism or time sensitive reporting. Instead, Helium attracts and produces individuals who have the skill and insight on specific topics that they wish to share with others.

EW: Do you feel that the status of being an "expert" or a "professional journalist" is becoming less important?

PN: No, there will always be a need for professional journalists, especially in covering breaking news or conducting investigative journalism, and Helium is definitely not out to undermine established journalists or copywriters.

Instead, we are trying to expand the ranks of paid writers to include part-time talent that otherwise would be sitting fallow.

Our media solutions product offers newspapers a way for them to supplement what remains of their editorial staff, but is in effect driving down their content-creation costs. We are merely tapping into the notion of "social publishing," in which publishers ask their readership to contribute content.

EW: Do you apply any regulations for topics? style? content? etc...

PN: Yes, Helium has established regulations for topics, style, and acceptable content.

Beyond providing clarity to our members, the community is self moderating. Every new article submitted to Helium is rated by other members. The best content rises to the top. Our members often message each other with advice as to how to improve articles and items that don't fit the standards of the site are removed.

EW: Do you see a shift towards more citizen journalism in news reporting? Both online and print?  How will this affect the future of professional freelancers? Is it going to put a dent in the freelance market?

PN: When you say "news reporting", let's be clear that our focus is not breaking news or conducting investigative journalism.  With that said, there is a growing paradigm shift in content creation; publishers are increasingly sourcing content, not writers. As for how this will impact freelancers no one can say for sure but one thing is for sure-there will always be demand for quality writing.

EW: Can a person make a living from putting material on Helium the same way a freelance gains income?

PN: The short answer is no.  But with that said, there are thousands of Helium members who earn from $40-$100 each month, which is much more than chump change. In fact, some of Helium's highest earning members have made more than $3,000. It really depends on how much members use the site.

Earlier this month, Helium announced upfront payments for all new articles being written by starred writers on Helium.com. This change to Helium's Terms of Service is a move to reward the site's highest quality writers and to promote quality content at Helium.com.  In addition, the company's popular Marketplace product - used by publishers looking for top-notch content for their publications - now offers special access to the site's best writers. The move will improve content for Helium's publishing partners and help ensure that the site's best writers will be seen by those publishers.  

Many web 2.0 companies offer opportunity for incremental income. With these changes at Helium, highly-rated writers will have an opportunity to earn larger sums for sharing their expertise with the Helium community.

"Helium has grown by leaps and bounds these last two years; it has earned the respect of people and writers around the world," said Petra Newman, a 3-star writer on Helium.com "With the sky falling on our economy, Helium has again found a "pièce de résistance" for people who already have a passion for writing. Increasing the earnings for well-written articles is a win-win situation for both Helium and writers."

EW: What newspapers or websites do you work with?    

PN: Currently Helium is working with GateHouse Media's State Journal-Register(SJ-R) in Springfield, Ill. SJ-R recently begun using Helium's "Media Solutions" product to source writers for its op ed section-there are currently over 700 additional papers in the active funnel.

We also provide content for a wide a variety of other newspapers, magazines, online-only sites, etc.

EW: What about your competition? Who are they?

PN: As a producer of content and as a publisher of content, we compete with thousands of companies, yet in most ways, we have no competition.

That said, we really don't see anyone that directly competes with us, in terms of delivering a scalable solution to engage a community to produce high quality content.  

EW: Where do you see yourself in relation to news organizations such as the AP or the New York Times?

PN: The New York Times is the New York Times. Helium is not attempting to create a competitor to breaking news.  

EW: Where does a site like Helium envision itself in the future? How do you grow / expand ?

PN: Helium is rapidly building the world's largest community of writers. We plan to grow and expand the business in a number of ways over the next five years:

• Become the partner of choice to the publishing, non profit and broadcast industries for generating quality content at a low cost, while helping engage their audience in the process.

• Become the content source for any entity needing quality content.

• Expand internationally; international business represents 60% additional market opportunity

• Create a community of micro publishers

Nielsen Online reports that the Huffington Post gained "the most unique readers among all outlets on a list of top 30 news destinations in October."

Nielsen Online states that traffic "can vary month to month based on several factors, including news events."

Nearly every news organization made gains in October due to the presidential election, but the Huffington Post grew its uniques year-by-year by 448%, going from number 20 to number 18.  Gannett newspapers were an exception, however, and fell 5% compared to October 2007.

MSNBC Digital Network is the current leader in online hits, however, CNN replaced Yahoo News at number 2 in October in the top 30 Online Current Events & Global News Destinations.  

Source:  Editor and Publisher

In what was the first meeting in a decade, a discussion amongst 25 editors of the Atlantic Coast Region of the Associated Press Sports Editors turned from whether or not they need the AP to how the AP could "better serve its members."

The list of grievances is familiar.  Paying for use of the AP is "one of the biggest expenses at most newspapers."  Larger newspapers are charged more than smaller newspapers, yet "on average," smaller newspapers use more AP content.

The Financial Times will relaunch its website on November 11.  The new site will have five news pages including a Middle East page.

According to The Guardian, other new features include a top ten list of "must-read" stories, a list of most read, horizontal navigation for the main sections and drop down menus for sub-sections.

Source: The Guardian

The Chicago Sun-Times reported that it printed an additional 350,000 papers Thursday after popular talk show host, Oprah Winfrey called the paper's Nov. 5 edition - 'The best paper in the world" on her show. The paper had already printed 500,000 copies the day before.

Links to today's discussions about the historic front pages from the U.S. election.

Ten editors and designers sound off on Election poster fronts

Election maps as quantitative, rathern geographical, devices

European papers make the same choices too, sometimes

Rejected* Chicago Tribune front page

Obama Pages One: International newspapers and Oprah Winfrey

Alternate weekly election covers

"Google has now conceded, with a very large payment, that information is not free," said Peter Osnos, Senior Fellow for the Media at The Century Foundation, after a $125 million payout for publishers and authors who sued the major search engine for rights to digitize copyrighted books.

Despite the "myriad" of issues left to be resolved for the publishing industry, the event has called into question the use of news on search engines.

With shrinking newsrooms due to increasingly drastic budget cuts and a biting global economic environment, newspapers have been searching for a solution to the age-old problem of profit margins versus quality of product. A relatively new player is marketing a solution to this problem; Daylife this week is launching Daylife Select, a tool that enables newspapers to enhance and expand their content easily and quickly.

This new product launch is the latest chapter in the Daylife success story; its client list reads like a "Who's Who" of the newspaper world, and yet it is a small New York based operation run by a team of just 25, most of whom are technologists.

Back in 2005, a team of news junkies and techies began work on a technological solution to the news industry's increasingly difficult business climate. The team looked at the web and saw the likes of Amazon and EBay racing ahead in the user experience, while news online hadn't changed that much in terms of navigation and fluidity of the whole site. The team, a bunch of "self-confessed frustrated media fans" started building a system that was launched in January 2007. It was clear to them that the demand for news had not declined, but that the product was heading for rocky waters unless it pushed its boundaries.

The Editors Weblog spoke to the CEO of this team of news junkies, Upendra Shardanand, about the new product, his organisation, the technology behind it, and the future of newspapers.

Solution

Shardanand begins his explanation by saying, "Publishers looked at Google and other aggregators getting all this traffic without doing the original reporting, and we are just saying, well, here is the technology, so you can go and do it under your own brand, around your own original content. I do believe that original content is absolutely critical; that is going to be the draw that brings a user back to your service and establishes your brand and so forth, but that can only scale so far; so, do what you do best and link to the rest. This is a different way to think about publishing."











This new product in the ever-expanding stable of services provided by Daylife is being marketed as a solution to help newspapers through the difficult business climate. Using one platform, it enables editors to access content such as photos, YouTube clips or blog postings on any subject they are looking to cover. One of the issues is that newspapers are frequently cash-strapped in terms of IT, so this product lets anybody with just a web browser and a click on the interface launch a content portal. This portal can cover anything from technology companies to Manchester United, and goes so far as to even allow customisation of the site.


Daylife describe itself as the layer between raw content and the news organisation. The system is an Intelligent Content Service, it being a substantial database with the ability to pull together relevant information for any news organisation on any topic. Simply put, if for example, a journalist is writing an article on Barack Obama's health care policies, the Daylife system will rapidly pull together all relevant stories, pictures, video and so forth from a multitude of sources. This database can therefore provide you with all quotes from Obama on healthcare and all photos of him at, for example, a hospital.

Daylife has various agreements with the major content providers, be it AP or Getty Images, but Shardanand reports that the deal that follows with the client is worked out individually depending on the relationship the client has already with AP, for example, the level of content they are looking for and the size of the client's publication.

The Daylife news website, despite it only being a beta product who's sole purpose is to work as a demonstration to potential clients, achieves 3 million hits a month. When the site first launched many reviewers thought it was a straight news site and questioned the lack of RSS Feeds and so forth.

With shrinking newsrooms due to declining revenues, one of the most significant facts about the Daylife web site is that it is run with zero human input. Shardanand informed the Weblog that the team could go on holiday for a month and it would in no way affect the running of the site.

Shardanand further points out that all the clients they have are, "renewing their contracts."

USA Today experience - 600% increase in page views for a blog

All of this sounds highly impressive, but what impact is this product having on its clients? Shardanand cites the work it has done with USA Today; the newspaper had a blogger writing about cruise ships, making it perfect for advertisers such as P&O and other holiday companies, but one blogger can only achieve so much, and the page was thus too small to attract significant advertisers. USA Today talked over these problems with Daylife, and it thereafter delivered tailored content to the publisher. The resulting page was far more comprehensive and resulted in a 600% increase in page views. It's the same blogger working, but with the help of Daylife's tailored service he is now able to increase content and improve layout.

Advanced algorithms

The software that runs this product is produced in-house, it runs on an open source platform with extra work put in by the "team of rocket scientist" for advanced algorithms. Furthermore, as Daylife hosts the portal, newspapers are able to wash their hands of any technological maintenance or responsibility.

With hindsight?

Considering the great leaps that this small company has made in a relatively short period of time, Shardanand is thoughtful about how they got to this point. The only regret is perhaps a desire to speak to publishers earlier to spread the word and have speeded up the process sooner for inputting the system for clients.

The future for Daylife

Looking ahead Shardanand believes that we will see news coming from a more diverse group; Shardanand informs the Weblog that one of its clients is a pet food company in the UK that wanted to set up a blog containing pet news and stories. He expects more of such diversified providers of news and content in the future as it becomes easier to start publishing.

For Daylife itself, Shardanand is content with the direction the company is going in, but hopes to be able to move the technology into foreign languages "at some point in the future." Daylife also just want to keep on "experimenting and trying new things."

Future of newspapers

Despite the fact that Daylife's success is almost directly as a result of the problems that the industry is facing, Shardanand is positive about the future of the industry: "The outlook is bleak in the short term for newspapers, but I am an optimist and I have to believe that the demand for news will always be there from consumers, and at some point in time, once we are through this whole murky phase, there will be a model for publishing that is probably a lot more efficient. A model where the publisher can extend the newsroom staff because all the other staff can be outsourced. I think even though we are seeing newsrooms being slashed today, I think the right model is where editorial is actually a bigger percentage of the staff than it is today because of outsourcing."