Spain: four major dailies significantly increase circulation in 2004
The stats are out for Spanish dailies' 2004 circulation on PRNoticias and they're reversing the decline that has plagued the industry since 2000. El Mundo had the most success increasing its audience by 7.5%, followed by El Pais at 6.5%, ABC at 3.8% and la Razon, which increased its readership by 3.2%. El Pais remained the most popular paper with an average daily circulation of 468,776. The newspapers' directors have previously stated that the 2004 numbers would be positive and attribute the success to the multitude of kiosk promotions used throughout the year.
Source: PRNoticias
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