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Sky News has relaunched its website today with a raft of new features. The revamp is aimed at personalizing the site for users and expanding its range of user-generated content and videos.

Steve Bennedik, the editor of Sky News Networked Media, states that, "The features we are introducing to personalize the site are just the start of a process aimed at allowing our users to tailor sky.com/news to suit all their online needs."

Sky is introducing an online community element to its website, powered by Pluck, enabling users to have their own blogs, to comment on other people's blogs, and discussion boards.

The redesigned website will incorporate SkyCast, a video platform powered by a "white label" version of Google's online video technology, into its news pages to encourage users to submit their own videos relating to news stories.

The new Choose Your News function allows users to hone their news search with categories including most popular stories, most recent video clips and "special interest" topics.

A Story Tracker function will automatically update users on news stories they are following.

Sky News is also launching a news service, powered by news aggregation company Daylife, which will provide readers with any related stories from "external sources" from the UK and international providers.

The website will also include more video, graphics and a new "bold design", as well as an interactive and searchable weather map of more than 4,500 destinations.

Source: Guardian

Anne MacDonald, CMO of America's largest department store brand, Macy's, had some words for the newspaper industry at the annual Newspaper Association of America conference, concerning the downturn in department store advertising spend in US papers. Her suggestions included one that sounded like personalized news. Although a rapidly growing trend online, is personalizing individuals' print newspapers feasible?

You may have heard about print publications personalizing content in the United States and in Germany, something that sounds difficult for standard printing presses. Some papers have also tried to do this online, where the process is much easier. But readers have been slow to use such services.

Arguably the most perplexing case presently facing newspapers is the growing reluctance of readers to pay for their product. The push towards free originated with free papers and the Internet and could possibly be exacerbated by the ever-shrinking broadsheet. But if they heed present trends, newspapers may be able to save a pay model, even if it's not the pay model they're used to.