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Director of Digital Publishing for the UK's The Guardian Simon Waldman gave a publishers view of RSS and aggregators at the 12th World Editors Forum. Having implemented a branded RSS readers in February (see former posting), Waldman presented an experienced view of the pros and cons of RSS, but was not able to provide any specific statistics as to how RSS has boosted or hindered The Guardian's online traffic. However, he predicted that RSS will become a standard and essential element of any successful news website due to the extremely positive reception of RSS by techies and, maybe more importantly, investors. Thus, there seems to be no way out of adopting an RSS strategy. In this adoption, Waldman gave a few recommendations:

1. the content should be different, diversified and the quality of journalism should remain superb if not improve; content needs to be designed, not just web pages

2. newspapers need to consider RSS as an opportunity, not an obligation

3. every online story page should be considered as the front page because through RSS, the front page is normally avoided. story page should be considered as the front page

Director of Digital Publishing for the UK's The Guardian Simon Waldman gave a publishers view of RSS and aggregators at the 12th World Editors Forum. Having implemented a branded RSS readers in February (see former posting), Waldman presented an experienced view of the pros and cons of RSS, but was not able to provide any specific statistics as to how RSS has boosted or hindered The Guardian's online traffic. However, he predicted that RSS will become a standard and essential element of any successful news website due to the extremely positive reception of RSS by techies and, maybe more importantly, investors. Thus, there seems to be no way out of adopting an RSS strategy. In this adoption, Waldman gave a few recommendations:

1. the content should be different, diversified and the quality of journalism should remain superb if not improve; content needs to be designed, not just web pages

2. newspapers need to consider RSS as an opportunity, not an obligation

3. every online story page should be considered as the front page because through RSS, the front page is normally avoided. story page should be considered as the front page

Director of Digital Publishing for the UK's The Guardian Simon Waldman gave a publishers view of RSS and aggregators at the 12th World Editors Forum. Having implemented a branded RSS readers in February (see former posting), Waldman presented an experienced view of the pros and cons of RSS, but was not able to provide any specific statistics as to how RSS has boosted or hindered The Guardian's online traffic. However, he predicted that RSS will become a standard and essential element of any successful news website due to the extremely positive reception of RSS by techies and, maybe more importantly, investors. Thus, there seems to be no way out of adopting an RSS strategy. In this adoption, Waldman gave a few recommendations:

1. the content should be different, diversified and the quality of journalism should remain superb if not improve; content needs to be designed, not just web pages

2. newspapers need to consider RSS as an opportunity, not an obligation

3. every online story page should be considered as the front page because through RSS, the front page is normally avoided. story page should be considered as the front page

Director of Digital Publishing for the UK's The Guardian Simon Waldman gave a publishers view of RSS and aggregators at the 12th World Editors Forum. Having implemented a branded RSS readers in February (see former posting), Waldman presented an experienced view of the pros and cons of RSS, but was not able to provide any specific statistics as to how RSS has boosted or hindered The Guardian's online traffic. However, he predicted that RSS will become a standard and essential element of any successful news website due to the extremely positive reception of RSS by techies and, maybe more importantly, investors. Thus, there seems to be no way out of adopting an RSS strategy. In this adoption, Waldman gave a few recommendations:

1. the content should be different, diversified and the quality of journalism should remain superb if not improve; content needs to be designed, not just web pages

2. newspapers need to consider RSS as an opportunity, not an obligation

3. every online story page should be considered as the front page because through RSS, the front page is normally avoided. story page should be considered as the front page

"Is Yahoo! a threat to the business model of traditional news organizations? Yeah!" Quoted on the Wall Street Journal, Paul Grabowicz, director of the New Media program at the University of California, Berkeley Graduate School of Journalism may not be exaggerating. Over the past six months, Yahoo! News has topped every online news site in unique visitor traffic. Agreements with approximately 100 news organizations and searches through 7,000 other online news sites, Yahoo! News appeals to the news hound who prefers to read news from various sources, which, from the latest stats, appears to be the majority. This week's testing of new features that permits the reader to jump through headlines from various sources without having to wait for source pages to reload and accompanies headlines with content from blogs and other sites, is bound to increase Yahoo's popularity. Yahoo boasts another advantage over traditional news sites in that most of their readers come from one of its other various sites including email and videogames. The popular news aggregator uses a "hybrid" editing strategy, using computers to scan the multitude of sources and human editors to decide what is page-worthy, different from Google who's news site uses only computers and established titles which use only human editors. While these news organizations are still feeling out their online strategies, they may want to take some notes from Yahoo. In fact, some papers are already attempting the mixed news source option. The UK's Guardian and the Los Angeles Times adopted an RSS strategy in January (see former postings here and here) that readers download from their Websites, but that also provides feeds from other news organizations. The verdict is still out as to if this strategy is helping or hurting brand recognition.

"Is Yahoo! a threat to the business model of traditional news organizations? Yeah!" Quoted on the Wall Street Journal, Paul Grabowicz, director of the New Media program at the University of California, Berkeley Graduate School of Journalism may not be exaggerating. Over the past six months, Yahoo! News has topped every online news site in unique visitor traffic. Agreements with approximately 100 news organizations and searches through 7,000 other online news sites, Yahoo! News appeals to the news hound who prefers to read news from various sources, which, from the latest stats, appears to be the majority. This week's testing of new features that permits the reader to jump through headlines from various sources without having to wait for source pages to reload and accompanies headlines with content from blogs and other sites, is bound to increase Yahoo's popularity. Yahoo boasts another advantage over traditional news sites in that most of their readers come from one of its other various sites including email and videogames. The popular news aggregator uses a "hybrid" editing strategy, using computers to scan the multitude of sources and human editors to decide what is page-worthy, different from Google who's news site uses only computers and established titles which use only human editors. While these news organizations are still feeling out their online strategies, they may want to take some notes from Yahoo. In fact, some papers are already attempting the mixed news source option. The UK's Guardian and the Los Angeles Times adopted an RSS strategy in January (see former postings here and here) that readers download from their Websites, but that also provides feeds from other news organizations. The verdict is still out as to if this strategy is helping or hurting brand recognition.