The Chronicle's purchase of La Voz, one of Houston's most-read Spanish publications was announced last thursday. "La Voz is now the centerpiece of the Houston Chronicle's Spanish language products" reports Jenalia Moreno. "We think the Chronicle's future is in both English and Spanish-language products for Houston ," Chronicle Publisher Jack Sweeney said as he announced the Chronicle's purchase of La Voz. "Our vision is to serve the Spanish-language market with a series of special-interest publications." La Voz, which means the Voice in Spanish, was founded by Cuban refugees Armando and Olga Ordóñez in 1979. Thursday's sale follows a trend in the industry. Last year, papers targeting the Hispanic community totaled 666, up from 355 in 1990, according to Carlsbad, Calif.-based Latino Print Network.

Source: The Houston Chronicle through IFRA