Bertelsmann more dependent on TV

Posted by Ulrike Trux on October 29, 2004 at 1:05 PM

The German weekly newspaper Die Zeit captured an article on Bertelsmann's announcement to put more emphasis on the TV market. Chief executive Gunter Thielencalculates a 503 million net profit from the German RTL-group for 2003, and describes targeted advertisement on their TV-networks to improved sales in other sections of the company as a long-term goal of the company. RTL-group Chief executive Gerhard Zeiler also announced that Bertelsmann is planning to create a European-wide network family. Already Bertelsmann holds 40% of the French network M6 and is planing to enlarge it's shares of the Spanish Antenna3 and British Channel5 within the next 18 months. This new development could have a negative impact on the print department of Bertelsmann.