Nigeria: false sales figures leave ThisDay down
Management at the Nigerian owned ThisDay newspaper overstated circulation by more than 50% in the second half of last year, forcing the upmarket daily into a dramatic restatement of its figures yesterday. Figures published yesterday by the Audit Bureau of Circulations (ABC) show that ThisDay's average daily sale for the second half of 2003 was 20552 and not the 32401 it reported to the ABC and advertisers... Anton Harber, journalism professor at Wits University, said: "It is a rather sad setback for a young newspaper. Not only are their sales lower than expected, but when you damage your credibility around sales figures, you have to work long and hard to restore it."
Source: Business Day
0 TrackBacks
Listed below are links to blogs that reference this entry: Nigeria: false sales figures leave ThisDay down.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/111
to: PT JAWA POS GROUP, we need your company profile for my collage observation
artikel tentang tommi soharto