Posted by John Thompson on Journalism.co.uk: "the ever-thinning line between online advertising and editorial looks set to disappear altogether thanks to a new technology launched this week. IntelliTXT from Vibrant Media allows advertisers to choose keywords related to their product. Any of these keywords that appear in copy on participating sites appear in green and are double-underlined. When a visitor passes a mouse over the links, a small window pops up containing a link to the advertiser's site, sometimes in a pop-up window... Many journalists will view it as tantamount to product placement, and a major threat to editorial independence." No comment.
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