Should newspapers go into mobile marketing now?
"Is the time right for mobile?" asked Frode Ugland, Head of Mobile Development, Telenor, Norway, at the 2004 World Newspaper Advertising Conference & Expo organised in Amsterdam, Netherlands by the World Association of Newspapers. Mr Ugland, who works for Norway’s largest and most forward-looking mobile telephone service, said that the increasing use of colour and pictures on mobile telephones means the time is right for newspapers to get into the business.
Excerpts of the Frode Ugland speech:
?There is nothing worse in business like being right at the wrong time,? said Mr Ugland, who raised the question: ?Should newspapers go into mobile marketing now, or wait a little bit??
?It has been said that we?re a competitor to the newspaper business, but of course we?re not,? he says. ?We?re great at distribution and even better at billing, but we don?t have the content. The business won?t grow without your participation.?
With the colour revolution which has occurred in the past year, and the increasing availability of MMS to send pictures by phone, ?the possibility to distribute your news is even better on mobile phones. This is what you do really well -- it?s pictures and text, and it?s easily accessible for the
user,? he said.
?Newspapers already have a broad media reach. At relatively low cost, you can market your content to mobile phone users. In my opinion, it?s a time of evolution. You can easily enter the market now. Do not wait for revolution -- do not wait for 3G or new technology to hit the market -- you already have the market.?
Source: Larry Kilman, World Association of Newspapers.
0 TrackBacks
Listed below are links to blogs that reference this entry: Should newspapers go into mobile marketing now?.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/2235
Media's role in secular India stressed
Special Correspondent
Chief Minister, Telugu Desam Party president attend Owaisi family's Urdu daily launch function
FOR ONE AND ALL: Chief Minister Y.S. Rajasekhara Reddy and TDP president N. Chandrababu Naidu with the Owaisi brothers at the launch of the new Urdu daily `Etemaad' at the Majlis party headquarters in Hyderabad on Monday. Photo: Mohd. Yousuf
HYDERABAD: Chief Minister Y.S. Rajasekhara Reddy has urged new Urdu daily Etemaad, which was launched here on Monday, to help build a strong and secular India.
Speaking at a function here on Monday evening after handing over the first copy to Burhanuddin Owaisi, Chief Editor, Dr. Reddy underlined the importance of media in sustaining democracy.
Earlier, the daily was launched by Hazrath Shah Agha Mohammad Dawood Saheb Qibla Abul-Ulaai, Sajjada Nasheen Dargah Hazrath Shah Mohammad Hasan Sahab Qibla in the presence of Dr. Reddy, Telugu Desam president N. Chandrababu Naidu and Sultan Salahuddin Owaisi, president of the AIMIM, whose family owns the daily.
Referring to the title of the daily, the Chief Minister said it would bring in a lot of confidence in "everyone of us."
Part of ethos: YSR
Urdu is spoken by a large of number of people and is part of "our ethos and culture."
Mr. Naidu said that a free press was essential for proper functioning of democracy. Print and electronic media had become its indispensable limbs. He was confident that the daily would be a "super hit and a super success."
Mr. Owaisi asserted that daily would try to remove ignorance among the people.
The Chief Editor said "Etemaad" would be independent and act as the voice of the poor.
Information Minister Mohd. Ali Shabbir spoke.
Minorities Welfare Minister Mohd. Fareeduddin, CPI(M) floor leader N. Narasimaiah, CPI floor leader Ch. Venkata Reddy, and Moulana Mohd. Hameeduddin Hussami Aaqil, Ameer Millat Islamia, attended the function Owaisi Family Members and Mr Aziz Ahmed Joint Editor Etemaad Daily welcomed the guests.