Results matching “poland fakt out”

As Germany’s Axel Springer sets to launch a new daily, Poland’s already well-established daily Gazeta Wyborcza, the country’s number 2-selling daily after Fakt, will slash its price to better deal with this new direct competition. Media group Agora will cut the cover price of this flagship daily, “[enabling] readers to decide purely on quality and not on financial considerations,” Agora said in a statement.

What remains to be seen is whether this will create a general price war amongst Polish newpapers as similar initiatives have done in markets such as Ireland and the UK.

Source: Reuters [Through the European Journalism Centre]

German media giant Axel Springer is set to launch a new upper-market daily in Poland, said industry sources. “The newspaper, the Polish version of Die Welt, is designed to compete with daily Gazeta Wyborcza owned by Polish media group Agora and broadsheet Rzeczpospolita controlled by Norway's Orkla,” said Reuters.

Polish publisher Agora SA (owner of Wyborcza Gazeta) today announced that the first issue of its new Monday to Saturday paper, Nowy Dziea (New Day), will come out on November 14th.

Agora asserts that Nowy Dziea will be a mid-market paper (see previous posting). As already said, this launching is an answer to the successful Fakt launched by Axel Springer two years ago, even if Fakt is more a classical tabloid than a mid-market paper.

Things are getting hotter in the already crowded Polish newspaper market. According to the Warsaw Business Journal more than 5,400 press titles exist on this media market. And new launches have been announced. Agora, publisher of Poland's leading quality newspaper Gazeta Wyborcza plans to launch a new newspaper this autumn (see former postings here and here). This week, Berliner Zeitung reported that German publisher Springer, the biggest competitor of Agora in Poland, will also launch a new paper in Poland next spring.

The Polish newspaper market will soon see the launch of a new "million-selling" daily tabloid, reports The Warsaw Business Journal. Agora SA, publisher of the quality newspaperGazeta Wyborcza, with a circulation of about 433,000 Poland's second biggest newspaper, will release a new down-market tabloid "that is set to create a media spectacle to rival the forthcoming political elections." Preparations for its launch are said to be advanced. The new paper will compete with Fakt (circulation about 536,000), a tabloid of the German publisher Axel Springer that became the biggest newspaper in Poland only two weeks after its launch in October 2003. The new newspaper is also expected to further weaken the position of Polish tabloid Super Express, published by Media Express, that already lost readers to Fakt. A speaker of CR Media Consulting stated in The Warsaw Business Journal: "Agora is probably planning to widen press readership to young people and women. The new paper may, of course, attract some of Fakt readers - tabloid buyers are not a loyal group, they always opt for more scandalous headlines and pictures."

Source: The Warsaw Business Journal (registration required)

Thanks to Alain Neuville, ANIMA CEO, for his authorization to publish his toughths when they are related to newspapers. This week, Alain analyzed the situation of the European Newspaper industry:

"There is at least one metric that is broadly shared by a great majority of countries; newspapers readership and circulation slump. Newspaper readership posts -0.6% in Italy. Circulation of national titles dropped by 0.5% in France. Circulation and readership are falling in Ireland. All the data recently released are in the red. The national dailies have been losing readers for some time now. The regional press had remained one of the few positive shelters in the British market. It is no longer the case since the last ABC figures have been released. In light of this difficult situation, publishers have to find new solutions..."

Thanks to Alain Neuville, ANIMA CEO, for his authorization to publish his toughths when they are related to newspapers. This week, Alain analyzed the situation of the European Newspaper industry:

"There is at least one metric that is broadly shared by a great majority of countries; newspapers readership and circulation slump. Newspaper readership posts -0.6% in Italy. Circulation of national titles dropped by 0.5% in France. Circulation and readership are falling in Ireland. All the data recently released are in the red. The national dailies have been losing readers for some time now. The regional press had remained one of the few positive shelters in the British market. It is no longer the case since the last ABC figures have been released. In light of this difficult situation, publishers have to find new solutions..."

Thanks to Alain Neuville, ANIMA CEO, for his authorization to publish his toughths when they are related to newspapers. This week, Alain analyzed the situation of the European Newspaper industry:

"There is at least one metric that is broadly shared by a great majority of countries; newspapers readership and circulation slump. Newspaper readership posts -0.6% in Italy. Circulation of national titles dropped by 0.5% in France. Circulation and readership are falling in Ireland. All the data recently released are in the red. The national dailies have been losing readers for some time now. The regional press had remained one of the few positive shelters in the British market. It is no longer the case since the last ABC figures have been released. In light of this difficult situation, publishers have to find new solutions..."

An answer to newspapers' circulation decline? According to Alain Neuville, Anima newsletter editor, "After DVD and books, the new weapon in the newspaper circulation battle is the encyclopedia. In France, a 19 to 22-volume collection sold for an extra charge with the daily - €11.90 for Le Figaro - is expected to attract new readers. Mediasat Company has run the offer. It has already involved leading titles in several European countries. In Italy, La Reppublica sold a weekly average of 520,000 encyclopedias in 2003 and in Spain El Pais scored 310,000 copies. Among the other titles are The Daily Mail (UK) and Gazeta Wyborcza (Poland). This latter, published by Agora Group, has found it to be a way to react to the leadership taken away by Axel Springer’s Fakt." In some countries, buyers take the encyclopedia and throw away the newspaper! But Italian publishers consider they will loose a lot of money without such offers - they sold half of all books sold in the country in 2003 -. Some analysts say distribution is the future of the newspaper industry.

Source: Anima newsletter (info@animagency.com)

An answer to newspapers' circulation decline? According to Alain Neuville, Anima newsletter editor, "After DVD and books, the new weapon in the newspaper circulation battle is the encyclopedia. In France, a 19 to 22-volume collection sold for an extra charge with the daily - €11.90 for Le Figaro - is expected to attract new readers. Mediasat Company has run the offer. It has already involved leading titles in several European countries. In Italy, La Reppublica sold a weekly average of 520,000 encyclopedias in 2003 and in Spain El Pais scored 310,000 copies. Among the other titles are The Daily Mail (UK) and Gazeta Wyborcza (Poland). This latter, published by Agora Group, has found it to be a way to react to the leadership taken away by Axel Springer’s Fakt." In some countries, buyers take the encyclopedia and throw away the newspaper! But Italian publishers consider they will loose a lot of money without such offers - they sold half of all books sold in the country in 2003 -. Some analysts say distribution is the future of the newspaper industry.

Source: Anima newsletter (info@animagency.com)

According to Reuters, "Axel Springer, publisher of Germany's best-selling daily Bild, plans to launch new tabloid newspapers in countries that could include France in a few years, its chief executive was quoted as saying on Monday. Springer, which started Polish daily Fakt last year and made it the country's best-selling paper within months, sees opportunities for tabloids in both eastern and western Europe, Mathias Doepfner told Sueddeutsche Zeitung in an interview. "I see an enormous potential in eastern and western Europe," Doepfner said. "We are looking at several countries and will make a decision in 2006 at the earliest." Europe's largest newspaper publisher, which has launched 24 new newspapers and magazines in countries including Hungary, Lithuania or Poland along with Germany, will spend the next two years consolidating those new projects, he said.

Source: Reuters through Metro Canada