Swiss students rebel against freesheets’ “dumbing down”

Posted by Jean Yves Chainon on December 19, 2007 at 10:30 AM

According to Philip Stone’s Follow the Media, a couple of Swiss high school students are waging a war against freesheets by collating their own posters on distribution bins. “Instead of a poster promoting the free newspaper’s story and picture of Pamela Anderson the replacement poster read, “0 francs, zero information,” wrote Stone.

This bit of news was reported in 24 Heures, which claimed the students were tired of the “dumbing down” marketing of the two local freesheets, Le Matin Bleu and 20 Minutes.

“Putting the latest implants of Pamela Anderson on the same level of importance as the masacres of Darfur is frankly disgusting. These newsapapers pretend to be free but in the end they end up costing a lot,” said the students to 24 Heures.

No doubt at least some quality newspapers are figuring out the same.

Source: Follow the Media