Spanish media group Prisa sues Nielsen over website figures
Posted by Cyril Gros on December 18, 2007 at 3:26 PM
Spain’s top media company Prisa, announced on Monday it had taken legal action against US-based media firm Nielsen. Prisa charges Nielsen for what it called an “unjustified” downgrade of the group’s audience figures for the website of its newspaper, El Pais.
Since September, Prisa has been threatening to sue Nielsen since this downgrade led to a loss of revenues from the advertisers.
‘The lawsuit argues that due to the serious negligence on the part of Nielsen in its measurement of audience figures for www.elpais.com, El Pais and Prisa suffered serious damages due to lost advertisement this year,’ it said in a statement.
Source: European Journalism Centre
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