2008 media predictions
Posted by Cyril Gros on December 3, 2007 at 4:50 PM
Jon Fine who writes for Media Centric of Business Week gives his predictions for the big stories that will come out of the media in 2008. Here are some of his predictions:
Daily newspapers begin to redefine the word "daily." At least one U.S. newspaper in a top-100 market will stop taking "daily" literally and drop its (historically thin) Saturday print edition. Other papers in smaller markets also do so, in some cases going further by dropping print publication on another day as well.
More than one famous band pulls a Radiohead. That is, these bands release the digital version of an album online on a pay-what-you-want basis—and then sign to an actual label to press and distribute a million or so CDs to retailers around the world. But one such band will go whole hog and release said CD without signing to a label, in yet another sign that the iceberg of the music business is melting faster and faster.
Wall Street Journal readers and staffers concede that the News Corp. (NWS) purchase has not destroyed their paper. In fact, many admit Murdoch's company has proven to be a better owner than the previous regime.
New York Times Co. continues to stonewall the current media environment, making few changes in either management or company portfolio while waiting for the business to stabilize (NYT). Faint light at the end of the tunnel appears near the end of 2008 as severe revenue declines begin to slow (finally), although they don't reverse.
Federal Communications Commission Chairman Kevin Martin's half-a-loaf bid to undo the laws preventing newspapers from owning television stations in the same market goes nowhere.
Technological issues continue to make cell phones an undernourished and disappointing media platform in America; claims of rapid growth on either the ad or the programming side fail to materialize.
In a bid to broaden the data it gathers on users and what it can offer advertisers, Google takes a first tentative crack at designing an operating platform for cable operators' set-top boxes.
Source: Business Week through Poynter Institute
More than one famous band pulls a Radiohead. That is, these bands release the digital version of an album online on a pay-what-you-want basis—and then sign to an actual label to press and distribute a million or so CDs to retailers around the world. But one such band will go whole hog and release said CD without signing to a label, in yet another sign that the iceberg of the music business is melting faster and faster.
Wall Street Journal readers and staffers concede that the News Corp. (NWS) purchase has not destroyed their paper. In fact, many admit Murdoch's company has proven to be a better owner than the previous regime.
New York Times Co. continues to stonewall the current media environment, making few changes in either management or company portfolio while waiting for the business to stabilize (NYT). Faint light at the end of the tunnel appears near the end of 2008 as severe revenue declines begin to slow (finally), although they don't reverse.
Federal Communications Commission Chairman Kevin Martin's half-a-loaf bid to undo the laws preventing newspapers from owning television stations in the same market goes nowhere.
Technological issues continue to make cell phones an undernourished and disappointing media platform in America; claims of rapid growth on either the ad or the programming side fail to materialize.
In a bid to broaden the data it gathers on users and what it can offer advertisers, Google takes a first tentative crack at designing an operating platform for cable operators' set-top boxes.
Source: Business Week through Poynter Institute
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