75% of American Internet users watched streaming video in May

Posted by Mica Swyers on July 19, 2007 at 9:37 AM
According to comScore, a leading online measurement company, three out of four American Internet users watched an average of 158 minutes of online video in May 2007.

Google sites ranked first on comScore’s Video Metrix lists, with the highest number of unique video users and the most videos streamed.

Overall, Americans watched 8.3 billion streaming videos, with Google accounting for 1.8 billion of the streams (21.5 percent of the total).  1.7 billion of Google’s videos were viewed on the clear forerunner in streaming video sites YouTube.  With 680 million streaming videos (8.1 percent), Fox Interactive Media ranked second, followed by Yahoo! sites and Viacom Digital.

In May, the number of Americans watching streaming online video reached 132 million, of which Google boasted 64.9 unique users.  Fox Interactive Media and Yahoo! captured 52.7 million and 35 million unique viewers, respectively.

Source: CNN Money through Media Bistro

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1 Comments

Doug Fisher said:

You might want to adjust your headline on this -- 75% of American Internet users is far from 75% of Americans.

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