Edinburgh Evening News prints “good news day” edition

Posted by Mica Swyers on June 29, 2007 at 1:29 PM
The June 28 edition of the daily Edinburgh Evening News contained only positive news stories.  Under the title The Edinburgh "Evening Good News," the special edition aimed to interest readers by celebrating the local community and its events.

A hair salon offering free vodka shots to each customor and the record numbers of travelers expected to travel through the local airport during the weekend were just some of the positive stories in the special edition that celebrated local news.

In addition, the Evening News got to report some bigger and breaking stories, including a new job-creating B&Q warehouse store and the record deal of local “Any Dream Will Do” runner-up Keith Jack.  The Life & Style section featured a story on the approval of a city tram project by the Scottish Executive.  “Of course that is subjective, some people might think the scheme is a bad idea, but that is not our position,” said editor John McLellan on the paper’s coverage of the breaking story.

Plans for the special edition drew a lot of interest and had made the paper a topic of local conversation.  Although the Evening News refrained from printing negative stories, McLellan explained that the paper otherwise covered everything it would have on a normal news day.

“It raised the profile of the paper and the issue of the role of local newspapers so it has been a positive exercise,” he added.  

Source: Hold the Front Page


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1 Comments

Sergio Tripi said:

Good example of a new trend! And if the newspeper wants to include some good news of a broader nature, many items of news are available free of charge with our e-newsletter Good News Agency.

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