US: Today’s newsrooms can survive
Posted by Lindsay Berrigan on March 30, 2007 at 3:05 PM
According to the Newspaper Association of America, in 2006, newspaper websites on average boosted their readership by 22 percent, showing that perhaps today’s newsrooms are making the transition to the online world.
Tom Rosentiel of the Project for Excellence in Journalism said that five years ago, he wasn’t sure who would be producing the online content consumers wanted. "Today it seems more likely that the New York Times newsroom is going to survive,” he said, “that the old newsroom is the really the newsroom of the future too."
Of course, different papers have used different strategies to move their papers online. Where the New York Times chose to integrate its print and online editorial staffs, the Washington Post took the opposite road, separating its teams to create specialized web content.
The Dallas (Texas) Morning News is looking rapidly toward the future, as half its photographers have moved to video since January 2006. Deputy head of the picture desk Chris Wilkins said that in the next 10 years, "the newspaper will be a by-product of the web, it is inevitable."
On the always-perplexing, much-debated issue of how to make the Internet profitable for newspapers, Rosentiel has suggested sharing revenues between access providers and newspapers, following a model set by cable television.
"Whether or not journalism survives and is healthy depends on whether the business side can figure out a new economic model to subsidize the creativity of the newsroom," he added.
Source: Yahoo News through Ifra Executive News Service
Of course, different papers have used different strategies to move their papers online. Where the New York Times chose to integrate its print and online editorial staffs, the Washington Post took the opposite road, separating its teams to create specialized web content.
The Dallas (Texas) Morning News is looking rapidly toward the future, as half its photographers have moved to video since January 2006. Deputy head of the picture desk Chris Wilkins said that in the next 10 years, "the newspaper will be a by-product of the web, it is inevitable."
On the always-perplexing, much-debated issue of how to make the Internet profitable for newspapers, Rosentiel has suggested sharing revenues between access providers and newspapers, following a model set by cable television.
"Whether or not journalism survives and is healthy depends on whether the business side can figure out a new economic model to subsidize the creativity of the newsroom," he added.
Source: Yahoo News through Ifra Executive News Service
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Including comment from the readers is interesting and VERY valid. This is where the heart of teh paper lies, with its readers and how they feel and assimilate the world around them.
Sometimes their comment is more valid, given that they are not writing for their colleagues and other aditorial people or what other newspapers might think of their articles
I loe that "Today it seems more likely that the New York Times newsroom is going to survive,” he said, “that the old newsroom is the really the newsroom of the future too."