Online papers use “most read” lists to understand readers
Posted by Allie Judson on November 9, 2006 at 10:15 AM
More and more newspaper web sites are offering lists of their most popular stories including most e-mailed and even most-blogged. A recent study found that 33% of the top 100 newspaper sites offer these link lists. Newspapers seem to be keeping track of the frequently read stories to get a taste of what readers are interested in and are using the numbers to influence content and editorial decisions.
The “most read” normally fall under the categories of crime and local stories, and stories involving sex or celebrities where as e-mailed are more bizarre pieces.
Some might say that newspapers make these lists to highlight key ideas that the public is interested in but a more business oriented prospective would argue that the lists are just another way to get more users and have them read more stories. Whatever the case, the idea of “most read” is making newspaper editors pay attention to what their readers are actually interested in.
Source: Readership Institute
Some might say that newspapers make these lists to highlight key ideas that the public is interested in but a more business oriented prospective would argue that the lists are just another way to get more users and have them read more stories. Whatever the case, the idea of “most read” is making newspaper editors pay attention to what their readers are actually interested in.
Source: Readership Institute
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