Asia: Print advertising alive and well
Posted by Allie Judson on November 10, 2006 at 1:18 PM
Bio-essence skin care company recently proved through a recent advertising campaign that print advertising continues to be effective. In a bold move the company choose to launch their new anti-freckle product line using just print media.
Bio-essence, which normal uses a mix of different media outlets to promote new products, made a deal with media company Singapore Press Holdings to run 21 ads in The Straits Times, Chinese dailies Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News and freesheet My Paper.
A poll conducted following the campaign showed that half of the women asked remembered seeing the “Freckle Fading” product advertisements. And even more surprising, over 400 participants show up to the product road show, double the expected amount, showing that the ads not only caught readers attention but sparked interest as well. Product sales during the month of the campaign also saw increases.
Source:Asia Media
A poll conducted following the campaign showed that half of the women asked remembered seeing the “Freckle Fading” product advertisements. And even more surprising, over 400 participants show up to the product road show, double the expected amount, showing that the ads not only caught readers attention but sparked interest as well. Product sales during the month of the campaign also saw increases.
Source:Asia Media
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