US: Google and Yahoo seek media partnerships
Google and Yahoo attended Tuesday's American Magazine Conference with the intention of cultivating relationships with magazine publishers. Daniel Rosensweig, chief operating officer of Yahoo, and Google VP of advertising and sales Tim Armstrong both spoke to the importance of forming alliances between search engines and magazine content. Rosensweig stressed that "no medium has eliminated another."
Some important points from the conference:
- Rosensweig explained that Yahoo was interested in magazines because the search engine can attract traffic and sell ads using the publication's brand name while mutually drawing visitors back to the magazine's home page.
- Similarly, Armstrong highlighted the idea that search engines can provide the link between a magazine's brand name and its web traffic.
- Armstrong on publishers' fears that Google will eclipse magazine publishing: "There is a public perception about getting steamrolled by Google. But Google is not great at creating content. It's not something we talk about. I would not be worried about Google doing anything in the magazine space except for helping."
Google has always concentrated on directing content as opposed to producing it. In July, the company announced a pay-per-click deal with the Associated Press.
Sources: AdAge, San-Jose Mercury News
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