New York Subways Battle Free Papers
Because of the newspaper's design to be quickly read and then thrown away the discarded papers often end up in subway drains. The papers are equally problematic when they end up on the tracks and catch fire from train sparks. But the route of the problem (what a pun!) is not the readers' littering, but the paper distributors.
Paper hawkers are allowed to physically hand out freebies outside of subway stations. However, because these distribution laws are rarely enforced, hawkers often enter the stations and platforms and sometimes just leave stacks of papers around the station. This not only creates problems on the tracks but also gives the free papers an advantage over paying competitors who follow the distribution laws.
Because of this advantage the Post sounds a little angered.
The London Underground had similar problems earlier this year due to the increased distribution of its two free newpapers.
Source: New York Post
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The new paper has been named Emirates Today.
Today's issue carries a piece by editor Jason Leavy. It's more of an viewpoint than an editorial.
He seems to have started right off the bat by a piece that seems appeasing to the Arab community. He attacked his own English expat community from among the larger expat community.
How well this piece goes down with the Jumeirah Janes (as the English ladies are called because of their affluent lifestyles in an upscale area of Dubai) and English men, who he calls "lager louts" is hard to say.
Nothing earthshaking about the paper. One of my friends said he would still prefer to pay Dirham 1 for The Emirates Evening Post. The price of Emirates Today is Dirhams 2, but right now given away free.
Gulf News, and Khaleef Times, the two other dailies, cost Dirhams 2, while the other daily tabloid, 7Days, is free.
One has to wait and see how the battles shapes up.
Gene