Canada: Youth magazine bins print, goes all digital
A new confirmation broke out today of the challenge that the Internet represents to the printed press, especially in matter of young readership. CanWest, one of the largest media companies in Canada, announced that it shall cease production of the one-year-old free magazine Dose.
Launched in April 2005 the Monday-to-Friday print publication targeted the youth market. It was part of a multi platform strategy aimed to attract readers aged 18 to 34, that included also online and mobile services.
The last print edition of Dose was published on Wednesday 17th, but the publication of its contents will be continued on the Internet and on cell phones.
CanWest Media Works CEO Peter Viner, openly stated: “we feel the printed publication will not produce the financial results we expect”.
All in all, the printed Dose magazine is no longer published because it had poor prospects of being profitable.
For some time, it has been documented that Web portals are one of young readers’ favorite media to seek for news, and print publications are fading in importance.
Here is another example: Elle Girl.
Sources: PaidContent CanWest
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