Germany: Frankfurter Allgemeine changes design

Posted by Anna-Maria Mende on November 29, 2005 at 9:17 AM

The German national daily newspaper Frankfurter Allgemeine Zeitung changed its design yesterday. The changes include slimmer and bigger headlines and the introduction of the colour red into the paper to facilitate the navigation. Infographics and maps will be in colour as well. (To see the new front page click here.)

Another change is the introduction of the logo "faz.net", the address of the paper's online edition, on the front page (top right). This could be seen as an expression of the growing importance of the online edition. Lately, the Wall Street Journal Europe had changed its logo and included the internet address into the paper's new logo (see former posting).

All in all, the design of the Frankfurter Allgemeine stays almost the same: the Gothic print in its name and in headlines of comment pieces stays, as well as the tradition to have no photos on the front page. The design change is not intended to be a relaunch but rather a cautious modification with the goal to improve readability and navigation, said Werner D'Inka, one of the paper's publishers.

Source: Netzeitung (in German, through IFRA-Newsletter), Horizont (in German)

Posted in :