Scotland: rival publishers join forces to sell newspapers

Seven Scottish publishers have united to promote newspaper reading within the country.  The GBP 200,000 campaign will use half-page newspaper and billboard ads.  The theme of the campaign is that "You get MORE out of a PAPER." Said Jim Raeburn, director of the Scottish Daily Newspaper Society, "The campaign is trying to promote the concept that newspapers provide a depth of coverage and offer a lot more than competing media."

Source: The Herald