Rich Skrenta: RSS is a great way to attract permanent subscribers
Rich Skrenta CEO and founder of Topix.net lauded the numerous options that RSS provides for newspapers at the 58th annual World Newspaper Conference and the 12th World Editors Forum. Noting the local advantage that newspapers have, not just for local news, but because they are normally printed and delivered locally, Skrenta began his speech by highlighting the delivery costs saved by papers’ online versions. The benefits of this saved revenue are extended to the fact that, one, an online presence can extend a papers’ reach beyond its community and two, provide numerous options such as classified searches for the community. RSS is the necessary tool to aggregate all of a paper’s content into a searchable and topic specific engine that creates a bond with the reader, helping to make trail subscribers permanent, encouraging them to continue coming back to the same paper’s site. RSS changes the dynamic of online news because instead of the reader going to a newspaper’s site or an online aggregator like Google, the newspaper goes to the reader. Skrenta eased some financial concerns that editors have about using RSS feeds by showing that RSS feeds drive traffic back to a website, thus satisfying advertisers. Although the technology is still evolving, ads can also be inserted into RSS feeds. Skrenta reassured his listeners by pointing out that internet advertising has the same problem in 1995, but that it eventually succeeded and is now the fastest growing type of advertising in the world, predicting that RSS will follow a similar pattern.
Rich Skrenta, Topix.net
Rich Skrenta is CEO and co-founder of Topix.net, an online news aggregator that classifies news by subject and location. Skrenta has held senior roles at Netscape/America Online, including Director of Engineering for Netscape Search, AOL Music, and AOL Shopping. Skrenta joined Netscape/AOL upon its purchase of NewHoo/The Open Directory Project, where he was Co-founder & CEO. The Open Directory is the largest human-edited directory of the web, currently used by Google, AOL and other major web portals. Previously, Skrenta led an engineering group at Sun Microsystems and also successfully operated a small online gaming company from 1994-2001. He holds a BA degree from Northwestern University.
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A couple of RSS-related items that crossed my desk today. First, EditorsWeblog.com reports on recent presentations at the 58th annual World Newspaper Conference and the 12th World Editors Forum from Topix.net CEO, Rich Skrenta.... Read More
A couple of RSS-related items that crossed my desk today. First, EditorsWeblog.com reports on recent presentations at the 58th annual World Newspaper Conference and the 12th World Editors Forum from Topix.net CEO, Rich Skrenta.... Read More
A couple of RSS-related items that crossed my desk today. First, EditorsWeblog.com reports on recent presentations at the 58th annual World Newspaper Conference and the 12th World Editors Forum from Topix.net CEO, Rich Skrenta.... Read More
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